1. ANALYZING THE AUDIENCE KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

2. ANALYZING THE AUDIENCE • Good Speakers AreAudience Centered KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

3. ANALYZING THE AUDIENCE • Good Speakers Understand ThePsychology Of Audiences. KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

4. ANALYZING THE AUDIENCE • A Speaker’s Task Is To Make This Audience Want To Hear This Speech At This Time. KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

5. ANALYZING THE AUDIENCE • Auditory Perception Is Always Selective. • Everything A Speaker Says Is Filtered Through Each Audience Member’s Frame Of Reference. KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

6. ANALYZING THE AUDIENCE • Every Speech Contains Two Messages: • Message Sent by Speaker • Message Received By The Audience KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

7. ANALYZING THE AUDIENCE • Audiences Are Egocentric • Pay Attention to Messages That Affect Them Directly • They Take The Approach: “Why Is This Important To Me?” KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

8. ANALYZING THE AUDIENCE • Two Implications For Speakers: • Listeners will judge a speech based upon their knowledge & beliefs. • Speakers must relate their messages to an audience’s existing knowledge & beliefs KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

9. ANALYZING THE AUDIENCE • Demographic Analysis • Age • Gender KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

10. ANALYZING THE AUDIENCE • Demographic Analysis • Racial, Ethnic, & Cultural Background • Religion • Group Membership KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

11. ANALYZING THE AUDIENCE • Situational Audience Analysis • Size • Physical Setting KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

12. ANALYZING THE AUDIENCE • Situational Audience Analysis • Disposition Toward The Topic • Disposition Toward The Speaker • Disposition Toward The Occasion KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

13. ANALYZING THE AUDIENCE • Ways To Get Information: • Informal Inquiry • Ask The Person Who Hires You. KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

14. ANALYZING THE AUDIENCE • Questionnaires • 3 Types of Questions: • Fixed-Alternative • Scale • Open-Ended KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

15. ANALYZING THE AUDIENCE • Questionnaires • 4 Guidelines: • Plan Carefully • Use all 3 types of Questions • Should be Clear & unambiguous • Should Be relatively brief KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

16. ANALYZING THE AUDIENCE • Use Audience Analysis Information To Adapt Speech To Audience During Preparation Of The Speech KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR

17. ANALYZING THE AUDIENCE • A Good Speaker Adapts To The Audience During The Presentation KIM ALYSE POPKAVE, M.Ed., CMI, INSTRUCTOR