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The Target Audience. 3.02 Understand business publications. Traits of the Target Audience. The identifying characteristics of the Target Audience provide the “ hooks ” for grabbing their attention by appealing to their Age Ability Special interests, and Group Membership.
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The Target Audience 3.02 Understand business publications.
Traits of the Target Audience The identifying characteristics of the Target Audience provide the “hooks” for grabbing their attention by appealing to their • Age • Ability • Special interests, and • Group Membership
Age of the Target Audience • What is the generalage group ? • Elementary • Preteen • Teen • Young adult • Mature adult • Senior citizen
Educational Backgroundof the Target Audience • What is the general Education Level of the Target Audience? • knowledge of the Educational Background will determine the amount of text, wordchoices, and amount of graphics used in the publication. • Be concise and get to the point.
Educational Backgroundof theTarget Audience • Can the audience read well? • Use age appropriate graphics to convey
Common Interestsof the Target Audience • Does the Audience(group) as a whole share CommonInterests, such as knitting, doll collecting, bowling, stamp collecting, kayaking,or fly fishing?
Special Interest Groups Boy Scouts FBLA Gaming Gardening Harry Potter Group Memberships Is the TargetAudiencea member of a particular group? Does the Audience share similarGroup Memberships?
