Target Audience • What do they know? • What do they believe? • What barriers do they perceive? • What is the competition?
Communication Foundations • Develop a communications message that reaches your target audience and prompts action • Develop visuals which support your message • Develop plans to distribute message in appropriate media outlets to effectively reach your audience
Strategic Marketing Tools of the Trade • Campaigns • Ad campaigns • Seasonal campaigns • Incentives • Website • Social Networking
Branding Brand The most valuable real-estate in the world, a corner of the consumer's mind. Logo Any word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors. Consistent branding is vital!
Ad Campaigns • Call-to-action • Clear message • Website • Logo
Incentives • Reinforce the brand • Practical and useful • Reward + Remind = Repeat Donors! Relationship Marketing is Key
Consistent branding elements Call-to-action Educates Motivates E-Newsletter
Social Networking Online communities of people who share similar interests and activities • Captivate future donors • Increase social involvement • Develop online relationship
The End Questions? Melissa Yu | 703.681.4498 firstname.lastname@example.org