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Target Audience

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In today's competitive market, understanding your target audience is crucial. Learn to craft messages that resonate, addressing their beliefs, knowledge, and perceived barriers. Discover how to create visuals that reinforce your message, ensuring a cohesive brand identity. We will explore strategic tools, including campaigns and social networking, designed to engage and motivate action. From consistent branding to effective distribution plans, this guide equips you with the insights needed to captivate and build lasting relationships with donors.

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Target Audience

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Presentation Transcript

  1. Target Audience • What do they know? • What do they believe? • What barriers do they perceive? • What is the competition?

  2. Communication Foundations • Develop a communications message that reaches your target audience and prompts action • Develop visuals which support your message • Develop plans to distribute message in appropriate media outlets to effectively reach your audience

  3. Strategic Marketing Tools of the Trade • Campaigns • Ad campaigns • Seasonal campaigns • Incentives • Website • Social Networking

  4. Branding Brand The most valuable real-estate in the world, a corner of the consumer's mind. Logo Any word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors. Consistent branding is vital!

  5. Ad Campaigns • Call-to-action • Clear message • Website • Logo

  6. Ad Campaigns

  7. Ad Campaigns

  8. Seasonal Campaigns

  9. What Do You Think?

  10. Incentives • Reinforce the brand • Practical and useful • Reward + Remind = Repeat Donors! Relationship Marketing is Key

  11. Website

  12. Consistent branding elements Call-to-action Educates Motivates E-Newsletter

  13. Social Networking Online communities of people who share similar interests and activities • Captivate future donors • Increase social involvement • Develop online relationship

  14. Social Networking

  15. Social Networking

  16. The End Questions? Melissa Yu | 703.681.4498 melissa.j.yu@us.army.mil

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