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E! Target Audience

E! Target Audience. Ages 18-49 Young hopefuls Single Frequent TV watchers Labels of this Target Audience Connecters Self-improvers The insiders. The show/Idea . People who followed there dreams on Instagram and became famous because of there social media websites. Unscripted(reality).

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E! Target Audience

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  1. E! Target Audience • Ages 18-49 • Young hopefuls • Single • Frequent TV watchers Labels of this Target Audience • Connecters • Self-improvers • The insiders

  2. The show/Idea • People who followed there dreams on Instagram and became famous because of there social media websites. • Unscripted(reality)

  3. The Pitch • The characters include Liz Eswein, Zak Shelhamer, Scott Rankin, Erin Kleinberg, Stephanie Mark, and Nick Knight. • There all entrepreneurs who are infamous for there own spark of creativity but utilized in totally different ways and focusing on different aspects of luxury whether that be in nature or in fashion. • They all have a significant amount of followers to label them Instagram celebrities but this show is going to take a look at what there Instagram followers don’t see. For example the extremes they have to go to get the shot and how there Instagram helped and for some started there careers.

  4. Liz Eswein @newyorkcity • 1.2 Million followers • 23 year old, recent NYU graduate • More followers than Lady Gaga • Co-founder the mobile media lab • Known for taking pictures of the big apple and its surroundings.

  5. Zak Shelhamer @Zakshelhamer • 146,000 followers • Lifestyle and action photography that give a sense of adventure • Exotic locations • San Francisco • Works in action sports industry • Documents his travels using his iPhone and GoPro cameras. • Snapseed and PicBoost-editing apps of choice

  6. Scott Rankin @othellonine • 64,000 followers • Form and Symmetry photography • Man made and Natural • British Columbia • Originally was a realtor • In 2011 Instagram sparked his interest. • iPhone 5-only camera he owns • Snapseed/PicFX/VSCO to edit pictures

  7. The Coveteur, @thecoveteur • 351,000 followers • Founded in 2011 by childhood friends • Erin Kleinberg and Stephanie Mark • Instagram feed offers a behind-the-scenes look at the production of the lust worthy shoots. • http://www.thecoveteur.com/

  8. Nick Knight @showstudio_nick_knight • 108,000 followers • Founder of online fashion platform Show studio. • Uses snap app to create such amazing pictures. • Shot pictures of Kim Kardashian and Lady Gaga. • http://www.vogue.co.uk/person/nick-knight

  9. Drawing Attention • Connecters, Self-improvers, The insiders/Young hopefuls • The programs casting wouldn’t take time out of there day because it would be cameras following them in there day to day adventures and postings on Instagram. • I picked these people not only because of their art but because of who they project as people and innovators in there day to day lives while leaving a dream for a lifestyle. • The voice will be inspirational in making the audience feel like there dreams can come true if you just follow what you love.

  10. It will reveal the luxurious lifestyle in traveling, photographs, art, and fashion. • Young hopefuls, the target audience would be interested in the lives of the young individuals who made there dreams come true through websites such as Instagram.

  11. http://web.stagram.com/n/showstudio_nick_knight/ • http://web.stagram.com/n/othellonine/ • http://web.stagram.com/n/zakshelhamer/

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