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Travel Helper

Travel Helper. Studio I – Poki Chan. Target user info. Solo business travellers. M/F 25+ years old - Management level or above. Problem statement. Solo business travellers might find it difficult to solve culture emergencies alone in foreign countries. Dimension.

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Travel Helper

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  1. Travel Helper Studio I – Poki Chan

  2. Target user info. Solo business travellers • M/F • 25+ years old - Management level or above Problem statement Solo business travellersmight find it difficult to solve culture emergencies alonein foreign countries.

  3. Dimension Cultural Adaptiveness

  4. Dimension Personality

  5. Matrix 1 2 Individualism Cultural-shock Victimssuffer from culture difference, are incapable to achieve high customization due to personality Masters of Business Tripdemand and achieve high customization, feels no impacts from different culture Cultural Adaptiveness Introvert Extrovert Personality 3 4 Business-Culture Outsidertry hard getting involved in interpersonal interactions Business-Culture Transformerare multinational-like, adaptive to local culture Localization

  6. Vision Statement “ ” Nail-ithelps Business-Culture Transformer to solve culture emergencies by taking local means so as to easier to become adaptive to the different business culture and environment.

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