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Enabling Digital Home Media Distribution With

Enabling Digital Home Media Distribution With. Stevan Eidson Director of Product Marketing. Quality Flexibility Cost. Digital. Digital Camera. Digital. DTV. HDTV. CD. MP3. DVD. Massive Transition to Digital. Analog. Images. Film. Voice. Cellular. Broadcast. TV. Music. LP.

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Enabling Digital Home Media Distribution With

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  1. Enabling Digital Home Media Distribution With Stevan Eidson Director of Product Marketing

  2. Quality • Flexibility • Cost Digital Digital Camera Digital DTV HDTV CD MP3 DVD Massive Transition to Digital Analog Images Film Voice Cellular Broadcast TV Music LP Movies VHS

  3. Digital Content Drives New Business Digital Content Content Distribution Devices Consumers Revenue Opportunities

  4. Content Provider Requirements Digital Content • New revenue from sale of valuable HD content • Protection against unauthorized redistribution (e.g., “Napsterization”) of content • Profits protected to allow investment in creating new content Content Revenue Opportunities

  5. Consumer Requirements Digital Content • Highest quality, all-digital home entertainment experience • High-definition digital video • Multi-channel digital audio • Simple cabling • Low-cost Consumers Revenue Opportunities

  6. HDMI / HDCP is the Solution Digital Content Content Consumers HDCP Revenue Opportunities

  7. Features Required For Broad CE Adoption • Small connector • YUV color space support • Digital audio support • Improved intelligence (two-way communication) • HDMI: High-Definition Multimedia Interface • The first and only digital interface for Consumer Electronics that can carry: • Uncompressed high-definition video • Compressed or uncompressed multi-channel audio • Intelligent format & command data

  8. Developers & Supporters • HDMI meets the specific needs of the CE market & enables PC convergence • Has broad support from Content Providers, Content Distributors and CE manufacturers

  9. Update • Adopters • Over 300 - not including Founders • Mix of cable/connector, semiconductor, system and test equipment vendors • See www.hdmi.org • Products • Over 600 HDMI-enabled products announced or available through retailers

  10. Standards Require HDMI • DVD Copy Control Association (for DVD Players) • HDCP (over DVI or HDMI interface) approved for Digital Output for CSS Protected Content • Content in resolutions > 480p analog output must be turned OFF • U.S. Federal Communications Commission • Digital Cable “plug and play” regulation requires HDMI (or DVI) on DTVs and HD STBs (phased in through 2007) • Digital Terrestrial “Broadcast Flag” regulation stipulates HDMI (or DVI) as only authorized baseband digital interface on CE devices • Europe • European HD Forum specifies HDMI for HDTV • EICTA requires HDMI for HD STBs

  11. HDMI STB Market Forecast Source: IDC, SIMG

  12. HDMI DVD Market Forecast Source: IDC, SIMG

  13. HDMI DTV Market Forecast Source: IDC, SIMG

  14. Single Cable Block Diagram HDMI Source Device HDMI Sink Device HDMI Transmitter HDMI Receiver Video Audio InfoPackets Video Video TMDS Channel 0 TMDS Channel 1 TMDS Channel 2 Audio Audio Control/Status Control/Status TMDS Clock Channel EDID ROM Supported Audio & Video Formats Display Data Channel (DDC) CE Control CE Control (CEC)

  15. Video Formats • HDMI explicitly specifies a complete list of DTV Video formats • Defined in EIA/CEA-861B • SDTV (NTSC/PAL), EDTV & HDTV • Interlaced 480i to 1080i • Progressive 480p to 1080p • HDMI also allows any other video format • PC formats: VGA, SVGA, XGA…UXGA • Wide PC formats (common on Plasma monitors) • Any other VESA-defined or vendor-defined format

  16. Audio Formats • HDMI supports a complete range of Audio formats • Compressed formats • Dolby Digital, Dolby Digital EX, DTS, DTS ES, … • Uncompressed audio • Up to 8 channels, up to 192kHz, up to 24 bits • DVD Audio and SACD supported • CD-quality audio is “base level” and will always be available on any audio-capable product • 2-channel, 16-bit at 32, 44.1 or 48 kHz

  17. DVD : Widescreen Format 16:9 Display w/ no Intelligence 16:9 Display with Intelligence Audio & Video Format Intelligence • Source device receives the display’s supported audio/video formats • Sink device receives audio/video format info on every frame

  18. HDMI Consumer Electronics Control • Allows user to control all HDMI devices with TV remote • Can control DVD player by pointing remote at the TV • Enables high-level functions such as “one-touch play” : Automatically…Turns on TV Press Play on DVD And then…Plays DVD Automatically…Turns on A/V Rcvr Automatically…Switches to correct input(from A/V Receiver) Automatically…Switches to correct input(from DVD player)

  19. Feature Comparison

  20. HDMI 1.2 Update • Released August 23, 2005 • Super Audio CD (One-Bit Audio) Added • PC Updates • Removed video format limitations on Type A connector usage • Relaxed YCbCr output requirement for RGB devices • Required Sink support for future AC-coupled Sources • CEC • Clarification on CEC electrical requirements • Other • Clarified exception for 640x480p (VGA) declaration in EDID • Loosened requirement to include certain DTDs in EDID

  21. Consumer Benefits • All Digital Audio & Video Quality • Best reproduction – direct from the source material • Reduced Wiring Complexity • A single HDMI cable replaces up to 11 analog cables • Advanced Control • Entire home theater controlled from a single remote • Automatic Format Adjustment • TV & AV Receivers can adjust without consumer intervention • PC Compatibility • Devices can playback & display PC media

  22. BEFORE DVD Player, Set-top box, & AV Receiver HDMI Single-Cable Simplicity Demo AFTER Equivalent functions Higher performance Pioneer – CES 2005

  23. HDMI Compliance Testing • Compliance Testing Mandated by HDMI Adopter’s Agreement • Promotes compatibility between devices • Checks compliance with HDMI specification • Required for a product to bear the HDMI logo • Authorized Testing Center • Initial product testing must be done at ATC • First product in a category (sink, source, repeater, cable) from each company • Subsequent products may be self-tested by manufacturer • Current locations: • Silicon Image, California, USA • Matsushita, Osaka, Japan • Philips, Cannes, France • See www.hdmi.org for specific contact information

  24. New Market Demands • Video • Greater color depth – beyond 24bpp • Higher resolution – beyond 1080p • Faster refresh rates – beyond 60Hz • Audio • Near lossless quality = higher bandwidth • Dolby TrueHD • DTS HD • HDMI will continue to meet market demands

  25. 1 ATC Service Order ATC Agreement HDMI Application HDMI CDF • HDMI Application • HDMI CDF • Test Report 5 Receipt 3 Test Report Confirm Letter • Test Report • Confirm Letter HDMI Test Process Overview Manufacturer HDMI LLC ATC 2 Testing

  26. Source, Sink and Repeater Testing • Physical Tests • TMDS (electrical signaling) parameters – rise/fall, skew, jitter, eye pattern • DDC, CEC • Protocol Tests • Timing, packet construction, data islands, parity • Video Tests • Video formats, pixel sampling, pixel encoding, colorimetry, InfoFrames • Audio Tests • Audio formats, performance, InfoFrames

  27. Cable Assembly Testing • Wiring assignments • Tested for specific cable type • Mechanical characteristics • Physical compliance measured • Electrical characteristics • TMDS & DDC tested for compliance

  28. Achieving Full Interoperability • Rapid introduction of HDMI has led to interoperability failures as manufacturers rush to market with a range of implementation quality • Many failures are related to poor HDCP implementations with no way of testing • Ad hoc testing of HDCP not sufficient • US-based Consumer Electronics Association plug-fests have revealed numerous interoperability issues • Products already at retail with no chance to correct

  29. Compatibility with Other Devices High-Speed Digital Connection Compatibility with Protected Content Interoperability Testing HDMI HDCP PLC Partners Testing Full Interoperability Each factor is critical to be assured consumer devices are ready to receive, play and view Premium Digital Content

  30. HDCP Testing • Not developed or included as part of HDMI compliance testing • Test Procedure developed by Silicon Image modeled after HDMI compliance testing • Tests for compliance with HDCP revision 1.1 • Source & Sink Tests • DDC Communication • KSV & Keys • Authentication • Encryption & Decryption • Link Integrity • Hot Plug & Receiver Sensing • Repeater Tests • Second Authentication • Repeater Identification

  31. Interoperability Testing • Signal Quality • DDC bus with multiple cable lengths • Hot Plug • Multiple connects & disconnects • Power Cycling • All source/sink combinations • Format Transitions (Sink) • Every supported mode tested • EDID Format Support (Source) • Confirm proper behavior with standard formats • Re-synchronization • Revocation Testing

  32. Digital Video Source PLC Sink Test PCB Device Under Test (Display) PC (PLC Sink Test SW) Sink Test Tool • Hardware Tool • Custom designed PCB behaves as a Source • Protocol Generator output • Software Tool • Windows software communicates to Hardware Tool over serial port • Controls Protocol Generator output • Performs PLC analysis

  33. Display Device Under Test (Source) PLC Source Test PCB PC (PLC Source Test SW) Speakers Source Test Tool • Hardware Tool • Custom designed PCB behaves as a Sink • Protocol Analyzer input • I2C (DDC) bus traffic monitor • Software Tool • Windows software communicates to Hardware Tool via serial port • Interfaces to Protocol Analyzer input • Performs PLC analysis

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