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“Product(ion) Plan”

“Product(ion) Plan”. Prepared by : Genoveva Farida K. G. Product:. Goods (tangible): is any physical product that can be touched like a computer, a car, a pen. Services (intangible): is a non-physical product like an insurance policy, tour packages, car repair

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“Product(ion) Plan”

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  1. “Product(ion) Plan” Prepared by : Genoveva Farida K. G.

  2. Product: • Goods (tangible): is any physical product that can be touched like a computer, a car, a pen • Services (intangible): is a non-physical product like an insurance policy, tour packages, car repair services.

  3. ProductDiversification and Differentiation • involves creating a new customer based product • expands the market potential of the original product • Create an unique product Example : Unilever → Shampoo : Sunsilk vs Brisk → Toothpaste : Pepsodent White vs Herbal → Deterjent : Rinso vs Surf → Soap : Lux vs Dove

  4. EXAMPLES OF UNIQUE PRODUCTS Post It : → Small → Flashy colors → Very helpful

  5. HEALTHY CHOICE RESTAURANT ◊ Low calorie ◊ Organic vegetables

  6. Joger (words factory) • backward clock • different color of R/L slipper • unique words on T-shirt and bag • etc.

  7. Answer these questions (1): • Will you be responsible for all or part of the manufacturing operation? • If some manufacturing is subcontracted, who will be the subcontractors? (names and addresses) • Why were these subcontractors selected? • What are the cost of the subcontracted manufacturing? (include copies of any written contracts) • What will be the layout of the production process? (illustrate steps if possible) • What equipment will be needed immediately for manufacturing? • What raw materials will be needed for manufacturing?

  8. Answer these questions (2): • Who are the suppliers of new materials and what are the appropriate cost? • What are the cost of manufacturing the product? • What are the future capital equipment needs of the venture?

  9. Answer these questions (3): If a Retail Operation or Service: • From whom will merchandise be purchased? • How will the inventory control system operate? • What are the storage needs of the venture and how will they be promoted? • How will the goods flow to the customer? • Chronologically, what are the steps involved in a business transaction? • What are the technology utilization requirements to service customers effectively?

  10. Thank You

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