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Recap Quiz

Recap Quiz. Week 4. Answer: B. Answer: B. Answer: A. Answer: B. Answer: A. Answer: B. Answer: C. Answer: B. Answer: B. Answer: B. Answer: A. Answer: B. AlL TOPICS COVERED NOW!. Moving onwards to the course recap. IMC Targeting (including the …graphics)

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Recap Quiz

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  1. Recap Quiz Week 4

  2. Answer: B

  3. Answer: B

  4. Answer: A

  5. Answer: B

  6. Answer: A

  7. Answer: B

  8. Answer: C

  9. Answer: B

  10. Answer: B

  11. Answer: B

  12. Answer: A

  13. Answer: B

  14. AlL TOPICS COVERED NOW! Moving onwards to the course recap.

  15. IMC • Targeting (including the …graphics) • Positioning (including the different benefits) • Behaviour • Brand image • Brand awareness • Brand equity • Accountability (measuring effectiveness) The topics you really should know about…

  16. Why using an advertising agency? • The distinct advantages/limitations of the different traditional media! • (Effective/)reach/frequency/GRP/CPM(/TM)/weight! • Reach vs. frequency! • Endorsers (TEARS vs. ‘no tears’)! • Tutorial cases! The topics you really should know about…

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