7 key factors to increase website traffic..

1. 7 ways to increase website traffic for beginners….. Lack of website traffic is one of the most common challenges. Many report have suggested multiple measure to significant percentage increase their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.But here I would like to address some key measures for beginners. Some of them are:- 1.Product USP A unique selling proposition (USP), or unique selling position, is a statement that succinctly outlines how your business, product or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. Your USP can be an effective tool that helps you focus your marketing goals, and verify that every piece of marketing collateral you create successfully sets you apart from the competition. Your USP can also be an important part of your branding that makes your business memorable. 2.Content Content is the king of any product/business promotion. It holds the group of relevant keyword that tells the story of USP of business. Content should be strategize such that it analyzes the different ways of marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer (experience) touch points but it goes beyond that. Essentially a content should be strategic way as such and for and with other marketing, customer and sales strategies regarding our products and services can sell. 3.Infographics Information design is a subset of graphic design that focuses on the display of information efficiently and effectively. It’s a broad category, encompassing many functional design disciplines. It differs from data visualization because it is not made from specific data points but rather concepts or other information. For example, it might be used to describe process, anatomy, chronology, or hierarchy. 4.Traffic Sources Paid Search (Adwords) is a great source of traffic as you can get immediate results and have the ability to turn it on or off as your work load dictates. It should be considered as the cream of a good web marketing strategy; with your organic search getting the bulk of your traffic, your Adwords campaign gets you those extra few clients when you need them. Whilst Social Media may not be a great source of website traffic, it doesn't mean that it can't still get you business. However, most of the conversions for Social Media happen on the platform itself (eg. Facebook, LinkedIn etc). So if you're

2. going to target a Social Media Marketing strategy, make sure you are tracking conversions within the platform to ensure you're getting a return on your investment. 5.Marketing Strategy Identifying your firm's strengths and weaknesses should be straightforward, particularly if you talk to a range of people when putting your SWOT analysis together. If you have employees, you'll find they have a good idea of what works and what doesn't. Customers, suppliers and other business partners can also give you feedback on your performance. Work through a list of the different elements of your operation. For example, finance, staffing, operations and marketing are key areas you can examine. Your SWOT analysis will be more useful if you look at your strengths and weaknesses in terms of what you are trying to achieve and if you compare yourself with your key competitors. Where do you have a competitive edge - or shortfall? 6.Landing Page Experience Typically a landing page needs to go through a series of acid tests before it starts producing effective results. Whether it is a PPC landing page or a product/service page from the main website, a marketer has to put an equal amount of effort and time to improve its user experience. More importantly, it is a team activity where web designer, UI and graphic designer, content writer and product/solution expert have to work together to come out with a presentable and result-driven landing page. After all you cannot gamble with high value lead generation campaigns and clients’ expectations. 7.Social Media Connect For proper customer base connectivity it is necessary to have a Social media connect with your customer and therefore it is necessary to have necessary social media connect. Each social channel, whether it’s Facebook, Tumblr, Pinterest, Twitter, or Google+, has it’s own language and code of conduct. That channel culture affects how communities communicate. That culture is also the factor that attracts people to one channel over another. Hope, this key points once included on your promotions will help you to generate more traffic. Thanx for reading!!! PACE CAREER ACADEMY, PUNE