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Crafting Your Mission: Developing a Strategic Plan for Adult Day Services

This workshop, led by Tina Waring, Sentara Senior Services Business Development Director, will guide you through defining the 3 M's (Mission, Strategy, Tactics) for your adult day care service. Learn how to create compelling messages, define your market, and implement effective outreach strategies. Join for a hands-on session using the MST Grid to develop your marketing plan. Contact Tina Waring at 757-375-6696 for more information. Follow us on Facebook: adult day share.

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Crafting Your Mission: Developing a Strategic Plan for Adult Day Services

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Presentation Transcript

  1. Adult DaySharing Your MissionDeveloping Your Strategy Tina Waring Sentara Senior Services Business Development Director

  2. Agenda • Introductions • Define the 3 M’s • 3 M’s Template • Mission – Strategy - Tactics • Group discussion • MST Grid • Wrap Up

  3. 3 M’s • Message • This identifies who you are and what you have to offer. • Market • This describes what the community you serve looks like (demographics, competitively, location) • Medium • This is the plan of how you will get your message out.

  4. Message • Your Story • Unique • Call to action • Catch phrase • “finger lickin good”; “15% in 15 minutes”; “the light is always on”;

  5. Market • Demographic • http://www.city-data.com • Focus groups/town hall • Competitors • Referral sources

  6. Medium • Budget • Fundraising • Tracking leads/admissions • Know your audience • Get the bang for your buck • Collateral • Inviting brochures; positive messages • Outreach

  7. MST Grid Creating your marketing plan Grid Group Discussion

  8. THANK YOU! Questions?Tina Waring 757-375-6696FACEBOOK: adult day share

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