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Assessing Digital visuals

Leveraging Usability and Visual Analysis Methods. Assessing Digital visuals. Topics. Usability Visual Rhetorical Analysis Semiotic Analysis Design Analysis. Usability. Usability is the assessment of the full design of a digital artifact for the ease of its use.

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Assessing Digital visuals

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  1. Leveraging Usability and Visual Analysis Methods Assessing Digital visuals

  2. Topics • Usability • Visual Rhetorical Analysis • Semiotic Analysis • Design Analysis

  3. Usability • Usability is the assessment of the full design of a digital artifact for the ease of its use. • An artifact’s usability is determined by the user’s perception of the ease of: • Use • Learning • Intuitiveness • Freedom from error • http://www.htc.net/~joegrant/grantconsulting/usability_storyboard/index.htm • Barnum, C. Usability Testing and Research

  4. Good visual design • Helps increase usability for the audience. • Is integrated with the use of the artifact. • Creates ethical connections with the audience. • Enhances the information gained.

  5. Ways of Assessing Visual Design Generally speaking all methods look at: • Images • Visual Design • Placement/ relationships • White space • Denotative and connotative meaning

  6. Rhetorical Analysis • Focuses on rhetorical situation • Rhetorical context • Audience • Effectiveness of message • Kostelnick, C. & D. Roberts. Designing Visual Language • Kimball, M. & A. Hawkins. Document Design A Guide for Technical Communicators.

  7. Terminology • Arrangement • Emphasis • Clarity • Conciseness • Tone • Ethos

  8. Semiotic Analysis • Originated with Roland Barthes • Visual communication can only be understood within the current social context

  9. Terminology • Anchorage • Informational value • Salience • Framing • (these are just a few from Barthes and Kress and van Leeuween)

  10. Design • Comes primarily from graphic design and psychology

  11. Terminology • Affordance • Consistency • Hierarchy • Iconic representation • Proximity • Rule of 3rds • Symmetry • Lidwell, W. et al Universal Principles of Design

  12. Usability Meets VisRhet (pt 1) In teams of 2-3 • Locate a digital artifact with images • 1 (or 2) person(s) take notes about how easily the other party (user) navigates through the digital artifact • User will then assess to what degree on a scale of 1 – 10 ( 10 being high) did: • The images provide information • The design help you locate where you wanted to go next

  13. Visual Analysis (pt 2) • In your teams do an in-depth analysis with one of the 3 methods discussed (get the book that lines up with the method). • Choose a second method and being to apply it. • Where are there similarities? Differences? Which is valuable for assessing what type of information?

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