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Exploring New Qualitative Research Methods for Your Project

Discover a range of qualitative research methods beyond surveys and interviews that may be more appropriate for your research question. Find resources and tools to help you make an innovative choice.

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Exploring New Qualitative Research Methods for Your Project

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  1. ‘Try something new to-day’ The range of qualitative research methods available for use in projects Graham Crow gcrow@exseed.ed.ac.uk

  2. ‘Try something new to-day’

  3. ‘Try something new to-day’ • Sociologists gravitate towards two research methods: surveys and qualitative interviews • There is nothing wrong with these methods, but many other methods are available, including some that may be just as appropriate to use for your research question, and sometimes more appropriate. • This may involve using more than one method. • Being innovative comes with some risks, but it also has some advantages

  4. ‘Try something new to-day’ Types of qualitative research included in research methods textbooks

  5. ‘Try something new to-day’ • A list of the main types of qualitative research would be likely to include: • Qualitative interviewing • Ethnography (including ethnographic observation) • Narrative analysis (may be used to analyse interview data) • Discourse analysis • Documentary analysis • Visual analysis

  6. ‘Try something new to-day’ • NCRM Typology of Research Methods within the Social Sciences • http://eprints.ncrm.ac.uk/3721/1/research_methods_typology_2015.pdf • Qualitative Data Handling and Data Analysis section includes: • Discourse Analysis, Interaction Analysis, Conversation Analysis, Content Analysis, Narrative Methods, Analysis of Composite Data, Corpus Analysis, Documentary Analysis, Biographical Methods/Oral History, Grounded Theory, Ethnography, Phenomenology, Visual Methods, Thematic Analysis, Framework Analysis, Qualitative Longitudinal Analysis, Multimodal Analysis, Attributional Analysis, Actor Network Theory, Textual Analysis, Qualitative Comparative Analysis

  7. ‘Try something new to-day’ • There is a large range of tools to choose from in the methods ‘toolbox’ • The choice should be made with your research question in mind. It’s not a matter of ‘I would like to use method X, let me look for a topic to apply it to’! • But your choice of methods will be easier to justify if it is made having considered the range of possibilities • Projects that are theoretical will also need a method (which may be quantitative or qualitative)

  8. ‘Try something new to-day’ • The library is well-stocked with resources on research methods, including access to SAGE research methods online • http://methods.sagepub.com/

  9. ‘Try something new to-day’ • The National Centre for Research Methods has a range of resources on its website including 440 videos • https://www.ncrm.ac.uk/resources/video/ • These include short, filmed ‘What is?’ presentations on Diary method; Qualitative interviewing; Action research; Biosocial research; Policy evaluation; Citizens’ juries….. • Some of these are qualitative, some quantitative, and some are hard to classify (e.g. social network analysis)

  10. ‘Try something new to-day’ • The library has some of the What Is? book series, e.g.: • What is Diary Method? by Ruth Bartlett & Christine Milligan • What is Social Network Analysis? by John Scott • What is Discourse Analysis? by Stephanie Taylor • What is Inclusive Research? by Melanie Nind • What is On-line Research? by Tristram Hooley et al. • These include discussion of criticisms made of the method, as well as the case for using them, and exemplars

  11. ‘Try something new to-day’ • NCRM also has a long list of resources http://www.ncrm.ac.uk/publications/top100.php • Includes most popular ‘How many qualitative interviews is enough?’ viewed 3897 times in the last 30 days (average 130 times every day!) • What is qualitative comparative analysis? has also been popular recently • Plus resources on specific aspects of the research process such as anonymization and confidentiality • Several resources about mixing methods, including by Jennifer Mason

  12. ‘Try something new to-day’ • The Scottish Graduate School of Social Science has a collection of ‘When Methods Meet’ resources, conversations about unusual mixed methods combinations captured on film and transcribed: • https://www.sgsss.ac.uk/training/methods-and-methodologies/when-methods-meet/ including • Biographical interviewing and imagined futures essay writing • Surveys and citizens’ juries • Experiments and ethnography • Social network analysis and multi-level modelling • Diary method and photovoice

  13. ‘Try something new to-day’ • Bryman, A. (2012) Social Research Methods. Oxford: Oxford University Press, 4th edn • Gilbert, N. (ed.) (2008) Researching Social Life. London: Sage, 3rd edn • Mason, J. (2002) Qualitative Researching. London: Sage, 2nd edn • Mason, J. and Dale, A. (eds) (2012) Understanding Social Research. London: Sage

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