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Week 6 – Unit 12: Strategy

Week 6 – Unit 12: Strategy. Quote of the Week Strategies are okayed in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom. - Victor Palmieri, Italian turnaround expert. Week 6 – Unit 12: Strategy. Definition of Money

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Week 6 – Unit 12: Strategy

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  1. Week 6 – Unit 12: Strategy • Quote of the Week • Strategies are okayed in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom. - Victor Palmieri, Italian turnaround expert

  2. Week 6 – Unit 12: Strategy • Definition of Money • http://dict.die.net/strategy/ • http://en.wikipedia.org/wiki/Strategy

  3. Week 6 – Unit 12: Strategy • Discussion - Starting Up • Define Strategy • Discuss who should be involved in • Exercise A • Exercise B

  4. Week 6 – Unit 12: Strategy • Discussion - Additional Resources • Wall Street Journal's site for entrepreneurs • http://startup.wsj.com/ • Articles on strategies for growing a business • http://startup.wsj.com/howto/soundadvice/ • Entreworld (designed for as a resource for entrepreneurs) provides excellent introductions to a variety of business and management topics • http://entreworld.lycos.com/

  5. Week 6 – Unit 12: Strategy • Discussion - Additional Resources • Entreworld • Useful articles on strategic alliances for growing a business • http://entreworld.lycos.com/Default.cfm?Topic=Strategic+Alliances • Practical examples from real companies • "Choosing Strategic Partners That Really Partner“ • http://entreworld.lycos.com/Perspectives.cfm?ArticleID=118 • "The Art of Effective Alliances“ • http://entreworld.lycos.com/Perspectives.cfm?ArticleID=115

  6. Week 6 – Unit 12: Strategy • Language Review – Vocabulary: Different strategies • Takeover • Joint venture • Merger • Alliance • Exercise A • Business in Brief • Glaxo buys 80% stake in Polish drug group • Canal Plus & Pathe in film distribution link • Elf pays $528m to take 5% stake in Russian group • Exercise B & C

  7. Week 6 – Unit 12: Strategy • Discussion - Mission statements • Advantages • Disadvantages • Agree or disagree • Exercise A • Exercise B • Newcastle United plc • Glaxo Wellcome • Pret a Manger • Exercise C

  8. Week 6 – Unit 12: Strategy • Texts - Reading: Company mergers • An interview with CEO Cisco Systems • The advantages & disadvantages of a merger • Exercise A • Exercise B • Exercise C • Exercise D

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