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Opening Keynote

Opening Keynote American Express Takes its Iconic Brand Digital, Local and Grass Roots with OPEN Forum Scott Roen VP Digital Marketing & Innovation American Express. American Express OPEN: Learning, Experimenting, Evolving. Scott Roen

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Opening Keynote

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  1. Opening Keynote American Express Takes its Iconic Brand Digital, Local and Grass Roots with OPEN Forum Scott Roen VP Digital Marketing & Innovation American Express

  2. American Express OPEN:Learning, Experimenting, Evolving Scott Roen VP, Digital Marketing & Innovation, American Express OPEN February 2012

  3. OPEN American Express team dedicated exclusively to the success of small business owners

  4. Economic Challenges Hit Small Businesses Hard US house prices fall approximately 30% Oil prices jump to $147.50 per barrel Major financial institutions declare bankruptcy Small business lending declines 8.3%

  5. Finding a Voice in the Chaos “Small Business Saturday” :60 TV Spot

  6. Small Business Saturday 2011 Results Second annual Small Business Saturday Estimated 103 million Americans ‘shopped small’ Public awareness rose to 65% compared to 37% [2010]

  7. Support from Government Even President Obama “Shopped Small” on November 26th 2011

  8. Diverse Group of Partners Critical for Success 75 corporations banded together to promote Small Business Saturday

  9. Identify Key Challenges of Small Business Owners • Getting and Retaining Customers • Improving Profitability and Managing Cash Flow • Getting Knowledge & Ideas to Improve the Business • Hiring & Retaining Employees • GettingFinancial Needs Met • Saving Time

  10. Leverage Our Heritage

  11. Learn From Our Success with OPEN Forum

  12. Learn From Our Success with OPEN Forum Brands are welcomed as facilitators Built for social required to achieve scale Reciprocal altruism works

  13. The Future

  14. Questions / Discussion

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