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Understanding Collective Behavior: Dynamics of Social Movements and Crowds

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20 diapositives · 346 Views · Jul 26, 2014

This overview of collective behavior delves into the social forces that arise from interactions among large groups. It explores broader socio-cultural environments, economic structures, and the role of technology in communication. Historical examples, such as the Occupy Movement and public rituals, illustrate how collective behavior manifests through shared emotions and the impulse for unity. Highlighting models by thinkers like Blumer and Mackay, we examine crowd dynamics, the phenomenon of social contagion, and the implications of movements aimed at socio-economic justice.

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  1. Collective Behavior (Ch. 21)

  2. Collective Behavior • Social forces arising out of the interactions of large numbers of people and groups • Looks at the broader socio-cultural environments • Economic structures • Stratification orders • Technological systems of communication/transportation • Family processes • Demographics • Value systems

  3. Why participate? • Felt sense of exhilaration and power of their unity in numbers • “The whole is greater than the sum of its parts…” • http://www.crazyfads.com

  4. Examples of Collective Behavior • The “wave” at a sporting event • Religious revivals • Public religious rituals • War of the Worlds broadcast (1938) • Collective hysteria • Windshield-pitting incident in WA (April 1954) • Mass delusion

  5. Early Observations of Collective Behavior Charles Mackay (British) GustaveLeBon (French) People felt anonymous in crowds, thus felt less accountable for what they do Development of the collective mind, people are swept up by almost any suggestion • Observed country folks doing things completely out of the ordinary • People had a herd mentality

  6. Early Observations of Collective Behavior Robert Park (American) Herbert Blumer (American Identified 5 stages of an acting crowd Excited group moving towards a goal Still dominates police manuals on crowd behavior • Collective impulse is transmitted from one person to another in a crowd • Same thing as collective mind

  7. Blumer’s Model of an Acting Crowd • Tension/unrest • Background condition of tension/unrest  people become apprehensive  vulnerable to rumors/suggestions • Exciting event • Event so startling that people become preoccupied with it

  8. Blumer’s Model of an Acting Crowd • Milling • People standing/walking around, talking about the event • Pick up cues of the “right” way of thinking/feeling  later reinforced in the group • Common object of attention • Group’s focus on a particular part of the event, which sometimes can be untrue or highly exaggerated

  9. Blumer’s Model of an Acting Crowd • Common impulses • Group members feel they are in agreement w/each other on what should be done • Agreement stimulated by social contagion

  10. Social Movements: The Occupy Movement

  11. Occupy Movement – Beliefs • Solidarity – http://www.nycga.net/resources/principles-of-solidarity/ • Autonomy – http://www.nycga.net/resources/statement-of-autonomy/ • Occupation – http://www.nycga.net/resources/declaration/ • Right to Occupy Space – http://occupywallst.org/article/everyone-has-right-occupy-space-safely/

  12. Occupy Timeline • 9/17/2011 • Group organized in Zucotti Park, Manhattan • Known as Occupy Wall Street • 10/9/11 • Had Occupy locations in 95 cities across 92 countries, and 600+ communities in the U.S. • 1/22/12 • OccupyTogether lists 2,818 Occupy-communities around the world

  13. Occupy Videos • Washington DC – http://www.youtube.com/watch?v=M6VmmKrFkaY • New York City – http://www.youtube.com/watch?v=tpq-moDIkl8 • London – http://www.youtube.com/watch?v=1GvfRjimMT8

  14. Occupy Videos/Hand Signs • Occupy Protocol on taking care of Nature’s calls – http://www.youtube.com/watch?v=iGC2R428eO4

  15. We Are the 99% • Political slogan used by Occupy protesters • Refers to vast concentration of wealth by the top 1% of income earners in U.S. • Suggest that the 99% are paying the price for the mistakes of the 1% • 1% = $500,000+/yr. in yearly income

  16. We Are the 99% – True or False? • According to the CBO, b/w 1979-2007 • Incomes of U.S.’ top 1% grew by 275% • Incomes of U.S.’ middle 60% grew by 40% • 2007 • Richest 1% of U.S. owned 34.6% of total wealth in U.S. • Next 19% owned 50.5%

  17. Occupy Movement Goals • Est. a Robin Hood tax • Taxes on range of financial transactions • Affect: • Individual investors • Banks • Hedge funds • Other financial institutions • Attempt to raise $$$ for international development, protecting the environment, and public services

  18. Occupy Movement Goals • End corrupting influence of money on politics • Tighten banking industry regulations • Ban high-frequency trading • Arrest all “financial fraudsters” responsible for the 2008 crash • Form a presidential commission to investigate/prosecute corruption in politics

  19. Occupy Movement Goals • More/better jobs • More equal distribution of income • Bank reform • Reduce influence of corporations on politics

  20. Impacts on the U.S.? • Shift in national dialogue of national debt to the economic problems many ordinary Americans face • Unemployment • Personal/college student debt • Homelessness • Income inequality • Others see the movement as disruptive and a waste of time