1. Septic Systems Dealing With Waste Water

2. The Septic Nation • Septic systems, also know as onsite wastewater treatment systems (OWTS), account for more than 40% of wastewater treatment for US residences, communities, shopping centers and businesses. • Approximately one-third of all American homes use onsite wastewater treatment systems, and 85% of them are septic systems. • Examples of US states with a higher percentage of septic systems than the national average are North Carolina, 48.5%; Alabama, 43.6%; South Carolina, 40.6%; and Georgia, 36.8%.

3. Septic System Selections • Most septic system tanks are made from one of four primary materials: concrete, polyethylene, fiberglass or injection-molded plastic. • The cost of a septic system varies by size of unit, type of construction, location and other factors; however, during 2012, 4,031 new septic systems were installed in Ohio at an average cost of $7,446. • Where alternative systems were required in some Ohio counties because of tighter standards, the range of their cost was $9,682 to $12,125. Some homeowners spent as much as $16,365 to $20,740.

4. Pumping the System • Septic systems must be pumped whenever approximately one-third of the tank is filled with solids. In general, this is every three to five years, but it depends on the tank size and the number of people living in the home. • Industry experts recommend that systems be pumped during the summer or early fall. This provides sufficient time for bacteria – required to breakdown waste – to begin growing again in the tank before winter. • The cost of pumping a septic system tank also depends on the size and possibly the location on the property, but typically a homeowner will be charged $300 to pump a 1,500-gallon tank.

5. Treatment Trends • Alternative onsite wastewater treatment technologies include low-flow water conservation, watertight septic tanks with effluent screens, remote monitoring, nitrogen-removal systems and small-scale clustering into neighborhood leaching fields. • With these advancements, septic systems can be installed on properties that local governments previously did not approve. • The green movement is also having an effect, as one company has developed a septic system that processes wastewater to make it usable for watering lawns and back flow through toilets.

6. Advertising Strategies • Show septic system contractors and cleaning companies the strong programming on your station to reach homeowners throughout your SMA, including nearby rural communities. • Recommend the visual power of television during summer to educate homeowners why that is the best time of the year to have their septic systems serviced and pumped. • Explain to advertisers in this industry why television is the best medium to reach married women, who make most of the major buying decisions for their households.

7. Social Media Strategies • Homeowners of new and existing septic systems are looking for information that makes the use of their systems easier and less costly; so create and post this type of content on any of the major social media platforms. • Contractors can use social media to promote themselves as the local expert in septic systems with regular blog-type postings of the latest information and trends from manufacturers and industry associations. • Social media will build and strengthen a local contractor’s brand with regular postings about and from employees and photos and videos of worksites and customer testimonials.

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