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Advertising

Advertising. By: Alexandra Engelke. What is advertising?. Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.

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Advertising

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  1. Advertising By: Alexandra Engelke

  2. What is advertising? • Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. • Advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty.

  3. What is the purpose of advertisements? • Advertisements often contain both factual information and persuasive messages. • Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet, and billboards. • Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems.

  4. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio and print • Organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. • Some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.

  5. Future Advertising • In a world of rapid change, shifts in Advertising pile upon shift. • Advertising is a case in point.  Seismic shifts are shaking up the world of advertising big time.

  6. Shifts in Advertising • There are many factors that lead to a change in advertising. • Such factors include the relative importance of the various types of advertising over time, who will pay for what, what controls might be appropriate in light of the changing media environment, and so on.

  7. Media Shifts • Changes and improvements in the media leads to a new way of advertising • Some of these new ways include :the internet, personalized supermarket checkout coupons and personal in-flight video screens. • Some issues that advanced advertising may lead to in the future are: how to most effectively and efficiently advertise in the new media and the cost of these new medias.

  8. Key message for Advertisers • The key message should be to build the skills required to genuinely engage people around their products and services in such a compelling way that people seek them out – and keep coming back because they have received so much value.

  9. Many advertisements for different products have changed throughout the course of a few years. An example of this is the AppleiPod.

  10. Another example of a change in advertising is Coca cola. THEN NOW

  11. Movie advertisements have changed over the course of many years. NOW THEN

  12. Many stores now use advertisements for products that benefit a good cause. An example of this is Gap and the RedCampaign.

  13. Advertising careers There are a variety of career opportunities in the Advertising industry. Some of these careers in advertising include: • Account Services Department • Account Services Department-Traffic • Media Services Department • Research Department • Creative Department-Art Direction • Creative Department-Copywriting • Creative Department-Production • Specialty Advertising Department • Internet Advertising Department

  14. Future Advertisments Today, there are many different types to advertise companies, stores, or products. The technology that we have in our world today is extremely advanced. In the future, there will be more innovative ways to advertise things. The billboards in the city will be bigger and more high-tech.

  15. magazines When you flip through a magazine, advertisements are everywhere. Some of these magazine ads advertise perfume, clothing stores, make-up, or charities.

  16. resources • http://en.wikipedia.org/wiki/Advertising • http://historymatters.gmu.edu/mse/ads/ • http://www.ciadvertising.org/studies/student/97_fall/how_ad_works/smith/examples.html • http://www.siu.edu/~aaf/career.html • http://www.collegegrad.com/careers/manag03.shtml

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