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Silencio 650 Sales Kit

Silencio 650 Sales Kit. Victoria Wang Global MKTG Dept. 2011 May. Agenda. Introduction Cooler Master Cases Positioning Key Features Specifications Silencio Series Competitor Analysis Summary – Selling Points Appendix. Introduction.

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Silencio 650 Sales Kit

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  1. Silencio 650Sales Kit Victoria Wang Global MKTG Dept. 2011 May

  2. Agenda Introduction Cooler Master Cases Positioning Key Features Specifications Silencio Series Competitor Analysis Summary – Selling Points Appendix

  3. Introduction Silencio 650 is an extremely silent mid-tower based on an elegant and classy design. Pure understatement: despite its simplistic design elements and flat diamond cut aluminum front door, and focus on low noise operation, the Silencio 650 supports the latest and greatest hardware. It features2 super speed USB 3.0 ports, a fan controller, arevolutionary DualBoot HDD switch and supports top of the line CPUs and Graphics cards. Thanks to noise absorbing foam mats covering the insides, and specially designed air vents, the Silencio 650 is able to keep noise to a minimum while and maintaining low system temperatures.

  4. Cooler Master Cases

  5. Positioning Flagship COSMOS II HAF X High-End (For Enthusiasts / Gamers) Trooper Silencio 650 HAF 932 HAF XM HAF 922 Silencio550 Mainstream Enforcer CM690 II series Centurion series Silencio450 Entry Level Elite series HAF912

  6. Simplistic Design The diamond cut aluminum front door and sleek lines present elegance and simplistic of this ultra silent case

  7. Simple & Elegant Diamond cut aluminum front door I/O panel and top fan exhaust can be sealed with sliding covers to reduce noise and keep dust out Stylish rubber stands High Precision “Diamond Cut”

  8. Absolutely silent and cool The perfect combination of performance and silence with a fan controller, sound-absorbing interior, and airflow optimized design.

  9. Built for Silence Top exhaust sliding cover Sound-absorbing foam mats at the top Sound proof aluminum Door Sound-absorbing foam mats on side panels

  10. Airflow Diagram Default Configuration: 2x120mm Front Intake 1x120mm Rear Exhaust Maximum Configuration: 2x120mm Front Intake (or 1x140mm)1x120mm Bottom Intake 1x120mm HDD cage1x120mm Rear Exhaust1x120mm Top Exhaust (or 1x140mm) *Silencio 650 supports up to 6 fansfor much improved airflow!

  11. Innovative and Expandable A revolutionary Dual HDD boot switch and fan controller simplify the operation of your computer. Front IO USB 3.0 ports for super speed data transfer and mobile device charging (1A) Seven HDD bays, one X-Dock, and 7+1 PCI expansion slots provide great expandability. And thanks to it’s roomy interior it supports all High End VGAs on the market.

  12. Easy Maintenance Dust filter at top Tool-Free ODD bays front door can be opened from either side Convenient PSU slide-out dust filter & Extra large bottom vent Hot-Swap 3.5”/2.5” X-Dock

  13. DualBoot HDD Switch DualBoot HDD Switch *The Revolutionary DualBoot HDD Switch to conveniently switch between two Operating Systems (ex. Windows and Mac) Stylish Desktop Creativity Apps Windows Media Center Games

  14. Fan Controller & USB 3.0 Support Fan Controller USB 3.0 super speed port *Switch between 700 RPM or 1200 RPM Silent mode to watch movies Normal mode to play games *10x faster data transfer 2x faster smartphone / tablet charging SD card reader Reset 700 RPM 1200 RPM Word processing Watch movies Play games

  15. GreatExpandability Dual USB 3.0 Super Speed ports 7+1 expansionslots for 3-Way SLI/CF 268.0mm/10.5” One Hot-Swap 3.5”/2.5” X-Dock 434.0mm/17.1” Large rubber grommets for improved cable management Seven 3.5” drive bays (Two 2.5” SSD brackets included) *Supports all graphics cards on the market, including HD 7990 and GTX690 when removing the upper HDD cage *Supports up to HD 7870 and GTX580 with both HDD cages installed. Compatible with large high-end PSU’s

  16. Specifications

  17. Silencio Series

  18. Competitor Analysis

  19. Summary – Selling Points Simple & Elegant • Diamond cut high precision aluminum parts • Simplistic shape and design elements • Midnight black case coating • Aluminum reinforced front door to block noise • Sliding cover seals the top fan to block noise • Sound-absorbing mats • Supports up to 6 fans for excellent airflow • Vents on front panel, top, bottom, and rear • Easy access dust filters Silent & Cool • Revolutionary DualBoot HDD Switch • Built-in Fan Controller (700~1200 RPM) • Built-in Card Reader • Dual hinge front door, opens to either side • Features a Hot-Swap X-Dock Bay • Supports up to 8 HDDs • 3-way SLI™ and CrossFireX™ Support • Supports ALL graphics cards on the market (with the upper HDD cage removed) Innovative & Expandable

  20. Appendix

  21. Logistic Information

  22. Package Design

  23. AD Design Concept 1: Galaxy Concept 2: Black Leopard

  24. Banner Design 468 x 60 120 x 600 728 x 90 950 x 430 980 x 335

  25. Count-Down Page http://event.coolermaster.com/landing/silencio650/

  26. Microsite

  27. The End

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