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COSMOS II Sales Kit

COSMOS II Sales Kit. Victoria Wang Global MKTG Dept. 2011 Dec. Agenda. Introduction Positioning Key Features Specifications Competitor Comparison Summary – Selling Points Appendix. Introduction.

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COSMOS II Sales Kit

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  1. COSMOSIISales Kit Victoria Wang Global MKTG Dept. 2011 Dec.

  2. Agenda Introduction Positioning Key Features Specifications Competitor Comparison Summary – Selling Points Appendix

  3. Introduction • The COSMOS II Ultra Tower features a streamlined design accentuated by a pair of distinctive handles like no other. The smooth, brushed aluminum touch of the side panels unlock and swing open like the doors of a luxurious race-car. • Hidden behind the front slide cover lies a stack of hot-swappable drive bays. The black interiors provide enough space for oversized XL-ATX System Boards equipped with 4 double width graphics accelerators. A second slide cover on top hides the Advanced Control Panel to manage up to 10 fans and their respective LED lights. The combination of its elegant looks, numerous expansion options and features make the COSMOS II a “Dream Case”.

  4. Positioning High End ($200 above) COSMOS II Mid-End HAF X ($100~$200) HAF 932 Trooper Enforcer Entry Level CM 690 II series ($30~$99) Silencioseries Centurion series Positioned as the flagship case for 2012, COSMOS II was designed for PC enthusiasts in pursuit of performance, quality and style. Elite series

  5. Ultimate Design Race-Car inspired design, combining style and quality • * Side panels swing open like a luxury car by pressing the handles * Aluminum handrails and stands – a “classic” COSMOS trademark. * Brushed aluminum and steel symbolizing strength and elegance. • * Aerodynamic race car design

  6. UltimateDesign Easy Maintenance and Upgrades Removable Dust Filters Sliding Covers *Sliding aluminum front door protects optical drives *Removable filter panels for easy maintenance and upgrades, keeping the system internals clean and dust free. *Sliding aluminum cover protects and hides the Advanced Control Panel *Easy access to the PSU filter

  7. UltimateDesign Easy Maintenance and Upgrades Improved Cable Management *Rear tubing holes for water cooling *Roomy interior with numerous rubber grommets for optimum cable management, regardless of what components are used. Front Rear

  8. Airflow Optimized Excellent Thermal Management Fan Overview *COSMOS II can house and controls up to 10 fans *Top: 120mm x 1 (200mm x1, 140mm x 2, 120mm x3) *Central Cage: 120mm x 1 *Rear: 120/140 mm x 1 *Front: 200/140mm x 1 *Sidepanel: 120mm x 2 *Bottom HDD Fan: 120mm x 2

  9. Airflow Optimized : intake Excellent Thermal Management Suggested Airflow Setup : exhaust *Individual cooling zones for improved thermal management *Streamlined airflow, top & bottom intake, front to back, left to right 1 1 2 2

  10. Extreme Performance Great Expandability Supports Quad SLI & XFire 385 mm *Supports extra long Super Highend Graphics Cards (NVIDIA GTX 590, AMD HD6990) *10+1 expansion slots

  11. Extreme Performance Great Expandability Supports XL-ATX Mainboards & Water Cooling *Supports Water Cooling *Supports up to XL-ATX Mainboards *Extra large CPU heatsink cut-outs on the M/B tray *Supports tall CPU Tower Heatsinks (i.e. Hyper 612)

  12. Extreme Performance Great Expandability HDD Support Overview *Supports up to 13 HDDs *5.25” bay: 3x *3.5” bay: 13x *2.5”bay: 11x (converted 3.5”HDD cages)

  13. Advanced Control Panel Fan Speed Control with LED indicators *Stylish Razer blade Control Panel *Large central Power button *System Fans can be arranged into 4 groups*Each group can be managed individually *Fan speed of each group is indicated with color LEDs Low Medium High *Rich I/O support on the top – convenient access - USB 3.0:2x - USB2.0:4x - e-SATA:1x - Audio In and Out Front HDD Top GPU Reset LED

  14. Specifications

  15. Competitor Comparison

  16. Summary – Selling Points • Ultimate Design • *Innovative, Style, Quality • Brushed Aluminum and Steel • Race-car inspired design • - Innovative side panels • *User-Friendly: • - Easy maintenance- Easy upgrades- Removable dust filters • - Improved Cable Management • Extreme Performance • *Great Expandability: • Supports Quad SLI and Xfire • Supports 4 Dual Width VGAs • Supports 2 Triple Width VGAs • Supports XL-ATX Mainboards • Supports Two Water Cooling Radiators • Supports up to 13 HDDs • Airflow Optimized • *Improved Thermal Management: • - Open Case front for improved airflow • - Separate Cooling Chambers • Large honeycomb mesh panels • Vent on side panels to cool VGAs • *Supports up to 10 fans: • - Comes with front, top, rear, HDD fans • Advanced Control Panel • *Fan Speed Control with LED indicators: • Innovative 4 Channel Fan Controller- LED Fan Speed Indicators • *Rich I/O: • USB 3.0 x 2 • USB 2.0 x 4 • e-SATA x 1 • Audio In and Out

  17. Appendix

  18. Logistic Information

  19. Package Design

  20. AD Designs AD 1 AD 2

  21. Microsite Preview *2012/01/03 goes alive: http://www.coolermaster.com/microsite/cosmos_ii

  22. Testimonials “…I'm blown away by it…I give it a 5 star quality built and 5 star on the killer looks!” Paul Tan, Philippines - member of the Million Dollar PC “…without a doubt the best case I have ever seen bar none.” Coolmeister, UK - international renowned modder “This case absolutely kills all competition.” Wolverine, Sweden – World Renowned Case Engraver

  23. Testimonials “…takes full advantages of four years’ worth of improvements in chassis tech.” Selected as the case for Maximum PC’s Dream Machine 2011 “Bulid without compromise” Kier, The Netherlands – Runner-up of Cooler Master’s 2011 Case Mod Contest “The case looks poised to take flight any second.” Boddaker, USA – Creator of the coveted Tron Case Mod

  24. The End

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