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Branding & Marketing 101

Branding & Marketing 101. p resented by Christy Johnson Be True Image Design www.betrueimagedesign.com. A little about me…. Opened Be True Image Design in 2009. 14 years experience in sales & marketing. Mom of two. Book nerd & information junkie. Branding & Marketing 101.

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Branding & Marketing 101

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  1. Branding & Marketing 101 presented by Christy Johnson Be True Image Design www.betrueimagedesign.com

  2. A little about me… Opened Be True Image Design in 2009 14 years experience in sales & marketing Mom of two Book nerd & information junkie

  3. Branding & Marketing 101 • What is branding and marketing? • Why branding your company is important • First steps in branding and marketing your business

  4. What is branding? Logo Colors Graphics Packaging Brochure/promo cards Business cards Website Web copy

  5. What is branding? • PERSONALITY • STYLE • CORE VALUES • PHILOSOPHY • LOOK & FEEL

  6. Why is branding important? • Establish trust and enhance credibility • Differentiate from competitors • Tells clients who you are • Tells clients who you are NOT!

  7. Elements of a strong brand • Recognizable • Consistent • Professional

  8. Your brand begins with you QUESTIONS TO ASK YOURSELF • What sort of things do you like? • What are your hobbies? • What is important to you? • What inspires you? • What motivates you? • What things did you love as a child? • What would you be if you weren’t a photographer? • Why do you do things the way you do them?

  9. Brand Identity Exercise Greenleaf Soaps

  10. Target Market Create an ideal client avatar. • Is she a mother? • How many kids does she have? • Does she work? Where? • Where does she shop? • What does she do for fun? • What is her style?

  11. Unique Selling Proposition U S P What makes you different?

  12. Branding Do’s Keep it CLEAN Keep it LEGIBLE Keep it SIMPLE

  13. Marketing A system of planning and implementing business activities in order to sell products or services.

  14. Marketing Strategy Marketing Plan …THE HOW …THE WHAT

  15. S M A R T Specific Measurable Attainable Relevant Time-specific

  16. = Success Marketing Strategy + Marketing Plan + Implementation

  17. Marketing on a shoestring budget The Internet

  18. Internet Marketing 76% of Americans are online 88% of American internet users research products online Source: eMarketer’s US Digital Media Report

  19. Internet Marketing • SEO • Local directory listings • Email marketing • Online ads • Social Media

  20. Marketing on a shoestring budget The Internet II. Relationships

  21. Relationships You’ll spend 5 times less money to retain a customer than to find a new one Repeat customers spend 33% more than new customers

  22. Relationships Loyalty programs Repeat customer discounts Exclusive products “First dibs” on booking Birthday & holiday cards Thoughtful gifts Handwritten thank you notes

  23. Marketing on a shoestring budget The Internet Relationships III. Charitable Marketing

  24. Charitable Marketing Designate a timeframe during which a portion of your sales goes to charity Hold a special event with proceeds benefitting your cause Hold a canned food drive, a school supply drive Collect small donations at checkout

  25. Branding & Marketing 101 good luck!

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