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Major Event and Festival Impacts

Major Event and Festival Impacts. Lecture 7: Sustainability and Events. Defining Sustainability. As a term sustainability has gained widespread acceptance in many areas of society

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Major Event and Festival Impacts

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  1. Major Event and Festival Impacts Lecture 7: Sustainability and Events

  2. Defining Sustainability • As a term sustainability has gained widespread acceptance in many areas of society • When we think of sustainability we most commonly associate it with the environment and ecological impacts of events • However, sustainability is more wide reaching than this and is defined by the WCED (1987) as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” • As such, sustainability refers to economic, social and environmental aspects of events

  3. The Triple Bottom Line: social • Positive • Induced development and construction expenditure • Long-term promotional benefits • Civic pride • Communitydevelopment • Increased employment opportunities • Negative • Future use of infra- structure not maximized • Interruption of normal business • Resident exodus • Disruption of lifestyle • Media impacts • Community apathy and antagonism • Increased risk of security issues • Unequal distribution of wealth

  4. The Triple Bottom Line: environmental • Positive • Raising awareness of environmental issues • Development of waste land • Long-term conservation of area • Negative • Site/location damage – short- and long-term • Noisepollution • Trafficdisruptionand congestion • Increase in energy demands and other natural resources

  5. The Triple Bottom Line: economic • Positive • Direct/indirect expenditure • Increased property value due to regeneration • Additional trade and business development • Induced development and construction expenditure • Event product extensions • Negative • Cost of event failure to local/national economy • Inflated price of products, services and amenities • Unequal distribution of wealth

  6. Events and the Environment • It is becomingly increasingly important for event organisers to understand the environmental impact of their event, in the interest of sustainability, sound strategic management, cost effectiveness and maximising sponsorship/funding. • The eventIMPACTS toolkit suggests that we can break environmental impacts into three levels: • Basic – sustainable event management plan, waste management plan, transport, plan • Intermediate - focus around measurement of people's activities and perceptions around an event • Advanced – those impacts which represent behavioural change on behalf of those connected to the event.

  7. The Sustainable Event Management Wheel

  8. Bottom Up Approaches • Managerial competence, adaptability and success in assuring political support and resources are critical to the sustainability of an event or festival • Typically, sustainability advocates want a bottom up approach to event development • Emphasis on culture, community viability and environmental conservation • Stakeholders are key

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