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Strategies for Increasing Donations on WCS.org: FY08 to FY10 Analysis

In FY08, WCS.org generated an average gift of $204 from 3,943 donors, translating into $150,000 in donations with a conversion rate of 0.05%. By FY10, projections indicate a significant rise to an average gift of $125, aiming for $500,000 from 1.6 million visitors, with a conversion rate of 0.25%. To achieve these goals, WCS.org plans to complete the Landscapes and Species initiatives, launch online marketing programs, engage a marketing firm, fill vacant positions, and initiate an email marketing campaign to boost donor engagement and contributions.

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Strategies for Increasing Donations on WCS.org: FY08 to FY10 Analysis

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  1. Current Giving on Wcs.org (FY08) Average gift:$204 Visitors coming to Wcs.org: 1.3M FY08 Donations: $150,000 Conversion Rate:.05 (3,943 Donors)

  2. Projected Giving on Wcs.org FY10 Average gift:$125 Visitors coming to wcs.org: 1.6M FY10 Donations: $500,000 Conversion Rate:.25 (3,943 Donors)

  3. Next Steps • Complete Landscapes and Species • Launch online Marketing Program • Engage Online Marketing Firm • Hire vacant positions • Launch Email Marketing Program

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