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Discovering Akoo: Innovative Entertainment Integration at Response Expo 2011

Join William M. Campbell III at the Hilton San Diego Bayfront for an insightful case study on Akoo, a global media and technology company revolutionizing entertainment experiences. Learn how Akoo combines television, mobile, social, and local channels to engage a wide audience. With over 70 million monthly viewers, 1,832 screens across 181 U.S. locations, and unique interactive content, Akoo is redefining audience engagement and conversion strategies. Explore Akoo's mission to create magnetic experiences and discover the opportunities they offer for brands and consumers alike.

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Discovering Akoo: Innovative Entertainment Integration at Response Expo 2011

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Presentation Transcript

  1. Welcome to Response Expo 2011 Presented by Hilton San Diego Bayfront

  2. 11 a.m.-Noon • Case Study: Presented by: William M. Campbell III Hilton San Diego Bayfront

  3. Akoo – verb [ah-ku] to listen; to hear something with thoughtful attention.

  4. Akoo A global media and technology company Akoo’s Mission To deliver the most magnetic and rewarding entertainment experiences by uniquely integrating television, mobile, social, and local…

  5. Akoo Positioning and Brand Promise “Akoo – Get Hooked Up!” Entertainment Access Deals Tickets Fun

  6. Largest OOH TV Network in the U.S. Akoo Network The “Akoo Pavilion” – A complete destination experience people actually choose to frequent

  7. Akoo Drives Conversion Industry Metrics at every phase to retail fulfillment at POS

  8. Akoo Footprint Audience Awareness (Nielson 2011) • Current Audience (Monthly): 70 million • Current Audience Average Dwell Time: 20 minutes • Current Akoo Locations (U.S.): 181 in 59 DMAs • Current Akoo Screens (U.S.): 1,832

  9. Akoo TV Programming Audience Interest • Akoo’s magnetic music entertainment experience: • License agreements for music video catalogs of all four major record labels • Direct partnerships and endorsement deals with various artists • Akoo’s mission-driven programming: • Exclusive Entertainment and viewer-selected custom Content • Talent : Proprietary personalities and celebrity talent

  10. Akoo Engagement Two screens and mobile connectivity

  11. Akoo Conversion Audience Engagement • Get Hooked UP! • Akoo Interactivity • 1 interaction every 4 seconds • Drive engagement through opportunities for the audience to interact with the network (trivia, birthday wishes, “Pretty Woman” contest, etc.) • Akoo Rewards • The Akoo Pavilion is a destination for coupons, daily deals, give-aways, popular requests, etc.

  12. THANK YOU!

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