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AGENDA

This lesson, occurring on January 28, focuses on the concept of faulty reasoning in persuasive communication. Students will explore how misleading ideas can replace facts and irrelevant details can be used to support claims, particularly in advertising. An example discussed is a shampoo ad that suggests lack of product use will lead to social rejection, illustrating how such reasoning fails to substantiate the argument. Homework includes reading for 30 minutes and studying for an upcoming quiz. A video link is also provided for further exploration.

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AGENDA

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  1. AGENDA • Monday, January 28 • Faulty Reasoning in Persuasion • HW – Read 30 min & RRJ Study for Quiz (Wed)

  2. Table of Contents: Unit 4 Decisions and the Future SKIP Title Page # Date 1-10-13 Essential Questions “redquestions” 1-2 1-9-13 Rule of Three 3-4 1-22-13 Persuasion Notes 5-6 1-28-13 Faulty Reasoning 7

  3. Faulty Reasoning Textbook p. 512-513

  4. http://www.youtube.com/watch?v=KKZO0fMlIIE Faulty Reasoning • Misleading ideas that take the place of facts or unrelated/unconnected details used to support the product. • For example for shampoo: "If you don't use our hair products, your hair will thin, you'll lose your hair, and nobody will want to be your friend." • Doesn't support the conclusion, by saying that by not using the shampoo, nobody will like you.

  5. Draw this chart in your journal

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