Employees – The true source of competitive advantage in future

Employees – The true source of competitive advantage in future Inward collaboration Planned execution Growth Ankit Chopra IIM Lucknow pgp29356@iiml.ac.in

Employees bridge the gap between company & customer expectations Feedback through employees Employees • Customer Expectations • High service levels in less time • Decreasing switching costs • Unknown demands & increasing wants • Premium service ready • Company Objective • Customer centricity • Stable growth in terms of uncertainty • Innovation & expansion • Decreasing risk amidst high competition Products/services reach consumers through employees

Inward collaboration with employees – Satisfying basic needs, Increasing responsibility/focus areas & mapping opportunities on per employee basis A 360degree employee satisfaction model for optimum efficiency

Future expectation from employees & their mode of contribution to the firm will increase manifold Employees as source of revenue generation & reduction of costs To-do list for managers • Update employees skills • Motivation is better than compensation • More responsibilities to the employee • Opportunities & feedback mechanism • Providing competitive services • Improvising on situation • Contribute to increasing brand loyalty for the firm • Motivated employees can help reduce attrition costs for the company • Forming a strong network among peers & industry experts Reactive system Proactive system All stakeholders in an organization need a keen sense of vision to beat completion & employees will play a major role in the same The new mantra to success Comprehend + Create+ Care = Conquer

THANK YOU!!!

Employees – The true source of competitive advantage in future