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Regional tourist routes

Regional tourist routes. Presentation Ryfylke Region . Business developer Tor Arne Johnsen. Interreg Northsea Programme. Ryfylke has substantial tourist streems today but the economic effects of these are not optimalised

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Regional tourist routes

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  1. Regional touristroutes Presentation Ryfylke Region Business developer Tor Arne Johnsen

  2. Interreg NorthseaProgramme • Ryfylke has substantialtouriststreemstodaybuttheeconomiceffectsoftheseare not optimalised • Ryfylke intends to look at measuresthatwillstimulatethetourist to spend more time and money in the region • Ryfylke wants to develop a projectwiththefollowingdimensions: • How to developattractive «trails» og «routes»? • How to attract investors to thetouristsector? • How to developnewbusinesses, products and services? • The region is looking for partners withinterest in oneof alle oftheabovementioneddimensions.

  3. Ryfylke in theNorth Sea Region

  4. Ryfylke region – Touristattractions • National Tourist Road • Lysefjorden • Kjerag • Preikestolen

  5. Background • Ryfylke has substantialtouriststreamstodayand has the latest yearshad a yearlygrowthof 10 %. • Preikestolen werevisited by 200 000 in 2013 and is thereforethebigestnaturaltouristattraction in Norway • The economiceffectsofthesetouriststreamsarenot optimalised in the region

  6. Project idea • Ryfylke intends to look at measuresthatwillstimulatethetourist to spend more time and money in theregion • Objective: How to generateeconomicgrowth in thetouristsector • Ryfylke wants to develop a projectwiththefollowing: • How to developnewattractive«trails» og «routes»? (For example «Localfoodtrail», «Architecture route» or «Tourismbasedon Industry» • How to attract investors to thetouristsector? (need for developerswithknowledge and capital for tourismproducts) • How to developnewbusinesses, products and services? (Whatpublic policy approachesaresuccesfull in thisrespect)

  7. Partnership • Ryfylke is looking for partners withinterest in oneof alle oftheabovementioneddimensions • Ryfylke is represented by: • Ryfylke iks – a regional developmentagency • Strand muncipality • Reisemål Ryfylke (tbc) – destinationcompany • Lysefjorden utvikling (tbc) – a developmentoffice in tourism

  8. Contactinformation Tor Arne Johnsen Business developer Strand Municipality Mob: 0047 97 74 03 39 Tor.Arne.Johnsen@strand.kommune.no • Inge Håvard Aarskog • Developer • Ryfylke iks • Mob: 00 47 948 01 823 • inge@ryfylkeiks.no

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