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Understanding Social Norms and Social Learning Theory: Implications for Behavior

This content delves into the definition of "norm" and social norms, illustrating how they shape expected behaviors within societies. It explores Social Learning Theory (SLT), developed by Bandura, highlighting the significance of observational learning over reinforcement alone. Key studies, including the Bobo Doll Experiment and research on television violence, demonstrate the correlation between media consumption and aggression in children. Furthermore, it examines factors influencing motivation in learning, using positive TV shows as examples of promoting desirable behavior.

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Understanding Social Norms and Social Learning Theory: Implications for Behavior

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Presentation Transcript

  1. DO NOW Define “norm”. What is a “social norm”? Provide examples of social norms.

  2. Social Learning Theory (SLT) What is a “norm”? a set of rules based on socially or culturally shared beliefs of how an individual ought to behave (p. 119)

  3. SLT (aka Observational Learning) This type of learning is contrary to the idea that learning only takes place through reinforcement. Social Learning Factors: Attention Retention Motor Reproduction Motivation

  4. Bandura et al (1961) See pages 1121-122 for a description of the experiment Bobo Doll Experiment

  5. Real Life Application of SLT Eron (1986) Found a positive correlation between hours of violence watched on television as elementary aged kids and the level of aggression demonstrated when they were teens Also found that 8 year olds that watched a lot of TV violence were more likely to be arrested & prosecuted for criminal acts as adults

  6. Real Life Application of SLT Kimball & Zabrack (1986) Canadian study found children became more aggressive 2 years after the introduction of TV in their town

  7. Causation or Correlation The previous studies create a link to aggressive behaviour and watching violent TV. Are there other possible explanations for the behaviour of the children? Explain.

  8. Kids TV Shows Sesame Street TwendenaWakati Blues Clues Dora the Explorer All examples of TV shows intended to teach positive behaviours.

  9. Motivation Factors that influence motivation: Consistency Identification with the model Rewards/Punishment Liking the model

  10. Sabido Methodology Pick up and read the article on the Sabido Methodology. Watch the following video on Sabido Methodology.

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