Proposed by ‘Team 3’

1. Business Plan ‘Dosirak’ Business Plan Diet Dosirakproject Proposed by ‘Team 3’ 20062416 허 길 20042436 유재형 20085413 정만호

2. Projectexplanation Market explanation Operating plan Business Plan INDEX  Part I. Part II. Actionprogram Part III. Web-Site construct Part IV.

3. 1. Summary for project • Today, modern people don`t have enough time to eating a meal. So, many people have promiscuous eating habits • On this account, we`re going to have a business of Dosirak, regardless of price and space. • Dosirak is going to sell according to the individuals of characteristics.

4. 2. Reason of Selected • Increase in interest for obesity • Increase in interest for well-being • Increase in appearance-oriented and Diet people • For live alone people and office workers

5. 2. Reason of Selected 2-1. Nutritional unbalance of present condition 2-2. Korean’s obesity increase rate

6. 3. Further a Plan • We make out a menu for buyer’s constitution • Special design of container • Take – out system • We open the website for an advance order and constitution management

7. 4. Final goal • A buyer will take care of their health, when they buy the Dosirak. • So, we will benefit that. with this we go for the business effect of killing two birds with one stone.

8. Projectexplanation Market explanation Operating plan Business Plan INDEX Part I.  Part II. Actionprogram Part III. Web-Site construct Part IV.

9. Part I. Market & Business Item Dosirak business possibility  Settled, dominate the market in advance ◎ Features dosirak market Costly • Due to the busy life of the food service industry is increasing • Low-cost meals will be sold primarily • Higher utilization of our regular customers • Use simple and advanced dosirak • The markets expect the most stable profit Korean tradition food Restaurant Family Restaurant Fusion restaurant ◎ Market competition analysis • Dosirak business sales increased 2 times compared to last year, Seven Eleven, Gs25, etc. • Increased Dosirak professional brand • Delete prohibition packaging used to dosirak market were positive impact • Franchise laws are insufficient • Because, Dosirak business entered a new market increase in expected effects Food court Short time Foreign food Loog time Fast food Dosirak Low price

10. Part I. Market & Business Item 3. What's the price difference? ◎ Menu Dosirok stir-friedspicy pork 3,400 bulgogi 3,500 chicken 3,900 Diet Dosirok Denmark 1 Week105,000 2 Week200,000 salad 1 Week40,000 2 Week75,000 Paprika 1Week120,000 2 Week 240,000 The absence of large price differences

11. Part I. Market & Business Item Customer demand  Taste! Kindservice! Neat shop! Important factor • Delicious and simple meal • About 3500Won affordable price • Insensitive to nutrition and requires less • Hygiene and services require for the improvement • Enticed customers through clean store environment and friendly servicethat existing in the small store did not provide Taste Price Street hygiene Service Nutrition 7.3 expected price 4000 Won below: 14% 5000Won : 9% 3500 Won : 71% 5500Wonover: 6% Restaurant improvements Taste Price Street hygiene Service Nutrition 6.2

12. Projectexplanation Market explanation Operating plan Business Plan INDEX Part I. Part II.  actionprogram Part III. Web-Site construct Part IV.

13. Part II. Operating plan 1.Supply service  Needs in accordance with service and shop Event Stores leads to the first visit Differentiated competition strategy Provide clean food and the service delivery to the desired location Public relation and inducement Companies with existing bright and clean store environment with differentiated services to be appealing to consumers. Package product development When you order three or more 10% discount package deals to develop. Coupon product Will attract long-term customers. Users are issued a coupon for. Sensible price Set - up Mileage service Earn 5% of purchase price to be applied to the mileage system. Long-range Rotaltyprogram

14. Part II. Operating plan Head store 2. Conclusion • Economies of scale is formed raw material supply and delivery. • Between head store associated factory and customer are mutual system. SYSTEM Real-time Information Network Raw material order Raw material supplier A regular customer A grocery list order Raw material supplier Optimization delivery system Factory Food processing demand prediction date Stock date

15. Projectexplanation Market explanation Operating plan Business Plan INDEX Part I. Part II. Actionprogram Part III.  Web-Site construct Part IV.

16. Part III. Implementation Plan actionprogram Unit Management Know-How Accumulation Unit Management Know-How Accumulation Objective Developing new customers arrival growth period maturity    • Point plan to attract • New Town expansion • Gwangjuseo-gu Step • Students targeted brand extensions • Commercial research and coordination with local authorities • Execution management system Action • Economies of scale and cost savings • Distributed market risk by diversifying • Management know-how accumulated Benefit • Secure opening costs • Investors Recruitment • The cost of building the brand Cost • The cost distribution system • Venture Capital - Funding • Equity Investment • Through the Main Bank Loan • Take advantage of equity Funding • Increased competition due to competitors entering the market • Lack of publicity • Difficulties in customer acquisition • Products according to customers unify the exterior Risk • Promotional / Promotional • Emphasis of the service differentiation • Differentiation • Distributed market risk by diversifying • Product Development Solution

17. Part III. Implementation Plan Step-by-step risk factors and their measures arrival growth period maturity • Due to a single menu on the diversity of customers could not revive poor phenomenon profitability • Tested the attractiveness of the market after the entry of competitors into the market due to concerns of more competition • Lack of awareness about business • Exterior due to the lack of publicity of customers dangerousness dangerousness dangerousness countermeasure countermeasure countermeasure • Management of existing customer data, based on accumulated know-how and build barriers to entry • Is the target for students to explore new markets to distribute risk • New value-sensitive nature of local development and public relations • Clean store environment and friendly service • Stores to meet customers' needs atmosphere • Events, distributing flyers and promotional strategy through

18. Part III. Implementation Plan The cumulative change in operating profit due to sales All times of ever-growing competitor's revenue model continues to grow and our revenue model Revenue company Competitors The cumulative sales over time • arrival : Compared to competitors, the company achieved higher profits • growth period: The cumulative sales from competitors that are similar, the time • maturity: Competitors and increasing revenue gap, The revenue structure is competitive, while weakening the company to build a more healthy bottom line

19. Projectexplanation Market explanation Operating plan Business Plan INDEX Part I. Part II. Actionprogram Part III.  Web-Site construct Part IV.

20. Part IV. Web - site 1. Web-Site construct