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Roundtable: Maximizing Your Community Program Through Marketing September 12, 2007

Roundtable: Maximizing Your Community Program Through Marketing September 12, 2007. STRONGER COMPANIES. STRONGER COMMUNITIES. Thank You!. EF Roundtables Sponsor:. Today’s Roundtable Host:. EF Leadership Sponsors:. STRONGER COMPANIES. STRONGER COMMUNITIES. About Entrepreneurs Foundation.

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Roundtable: Maximizing Your Community Program Through Marketing September 12, 2007

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  1. Roundtable:Maximizing Your Community Program Through MarketingSeptember 12, 2007 STRONGER COMPANIES. STRONGER COMMUNITIES.

  2. Thank You! EF Roundtables Sponsor: Today’s Roundtable Host: EF Leadership Sponsors: STRONGER COMPANIES. STRONGER COMMUNITIES.

  3. About Entrepreneurs Foundation Our Mission To engage high growth companies in corporate citizenship and philanthropic efforts so that new and leveraged resources are generated for community benefit. Our Work Entrepreneurs Foundation (EF) works with entrepreneurial companies to create, manage and implement corporate foundations and community benefit programs. Our Vision Silicon Valley will be considered a leading community, not just for our innovations but also for our corporate commitment to the broader community. STRONGER COMPANIES. STRONGER COMMUNITIES.

  4. Roundtable Goals Why EF Conducts Roundtables • To generate ideas for how to expand companies’ community involvement (CI) programs. • To identify other resources available in the community to help expand companies’ CI programs. • To build on the EF network of companies as a learning community to share best practices and lessons learned. Goals of This Roundtable • To identify internal and external marketing methodology to enhance a company’s community program and bring attention to community needs. • To explore how to leverage a company’s business through it’s community program. STRONGER COMPANIES. STRONGER COMMUNITIES.

  5. Agenda 9:30 Introductions 9:40 Yahoo! for Good Case Study 10:00 CenterBeam Case Study 10:20 Small group discussion 11:10 Roll up discussion 11:25 Announcements, handouts, wrap-up and evaluation 11:30 Adjourn STRONGER COMPANIES. STRONGER COMMUNITIES.

  6. Small Group Discussion, Guiding Questions • What are examples of ways you’ve promoted your program internally? • What has worked to increase employee participation and awareness of social issues? What hasn’t, why? • What are examples of how promoting your program has enhanced your company culture and values? • Do you promote your program on your website? If so, describe it. If not, why not? • How else do you promote your program to external stakeholders? What are the benefits of doing so? • What are some challenges and lessons learned? STRONGER COMPANIES. STRONGER COMMUNITIES.

  7. Joni Podolsky Director, Community Programs 408-278-2233 jpodolsky@efbayarea.org Jeff Rangel Director, Community Programs 408-278-2207 jrangel@efbayarea.org Dipti Pratt Director, Marketing & Communications 408-278-2285 dpratt@efbayarea.org www.efbayarea.org STRONGER COMPANIES. STRONGER COMMUNITIES.

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