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Insights from the Higher Ed Web Conference: Trends, Challenges, and Innovations

The Higher Ed Web Conference gathered over 300 attendees to explore the latest trends and challenges in web development for higher education. With diverse tracks covering CMS, content strategies, e-commerce applications, and more, participants gained insights into leveraging Web 2.0, accessibility, and user involvement. Keynote speaker Steve Krug addressed the pitfalls of balancing corporate expectations within a non-profit budget. Attendees accessed valuable presentations on topics like SEO, accessibility, and emerging technologies, promoting collective intelligence in higher ed web development.

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Insights from the Higher Ed Web Conference: Trends, Challenges, and Innovations

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  1. Web Community Meeting What I did on my Rochester vacation

  2. HigherEd WebDev 05 • Overview: 300+ attendees, tracks, classes • Tracks: Corporate Partners; Content: Strategies & Design; Content: Tools & Planning; Management: E-commerce & applications; Technical • Presentations can be found here: http://www.highedweb.org/2005/presentations/

  3. Buzzwords • The long tail -- amazon; • Millenials; • the parent-child co-purchase; • closing the comment loop; • Web 2.0 -- AJAX

  4. Web 2.0 • Services, not packaged software, with cost-effective scalability – involve users in software improvement • Web as platform • Harnessing collective intelligence • Leveraging the long tail through customer self-service • Examples: Google’s gmail; Flickr; Wikipedia; SEO; syndication

  5. Why it sucks to be you • Keynote: • Steve Krug, the author of “Don’t Make Me Think! A Common Sense Approach to Web Usability,"gave keynote entitled “Why it S*cks to Be You.”

  6. Why it sucks to be you • Corporate expectations in a non-profit budget • Stakeholder who can be petty and whiney in ways that wouldn’t dare in the corporate world • Find and implement a CMS in your spare time, and herd kittens into using it

  7. Life still sucks … • Sub-site/Fiefdom hell: “We want our dept/school/project to have its own character • Multiple audiences: faculty/staff/students/alumni/media/community/etc • Home page death match: everyone wants a piece of the home page pie

  8. Even more • Deans less likely to force everyone to toe to the site-consistency line than CEOs • Tons of dynamic content of variable quality and enormous importance (but only to its creators) • Cool-factor: The arms race to stay competitive with your peers and deploy the latest gadgetry or fad (blogs, etc.)

  9. On usability • Don't be intimidated. • Recruit three or four users. • No elaborate recruiting (not all that important). Don’t worry about getting representatives from real-world user audience. • No stats, no exit questions, no faux validity • Get as many team members and stakeholders to watch as possible • Iterative, over several months

  10. Sample of Tracks • Accessibility through CMS -- Northwestern: • Visual Design -- Vanderbilt: Design theory. Malcolm Greer hired to do identity work for them, got a doc with buzz words and a style guide. Only 10% adoption. • Princeton Redesign -- Roxen CMS; stakeholder support took longest 5-6 months. • Smart Portal Web Design -- RISD: build using what you know; Flash and .NET

  11. Sample of Tracks continued • Emerging Web Technologies -- Univ. of Buffalo: overview of impact of blogs/wikis/podcasts/RSS on campus. Student generated blogs on admissions. • Rolling your own CMS -- Penn State: use what you know and can support; http://weblion.psu.edu/ • Sustaining Web CMS -- Dartmouth: Jay Collier; policy of outside content; Major discussions on impact of Web 2.0.

  12. Trends • CMS, CMS, CMS • Syndication • Millenials

  13. Resources • Presentations: http://www.highedweb.org/2005/presentations/ • Tim O’Reilly: What is Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html • Born to be Wired blog of UBuffalo's Mark Greenfield: http://www.bloglines.com/blog/millennials • Pew/Internet American Life Project: http://www.pewinternet.org/index.asp

  14. Next Webcoms • SEO; CMS use; Web Security; VIPs? • Suggestions?

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