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UMCMR Online Marketing Recap & UH Go Summary - July 2019 Meeting

Join us for the monthly web communicators meeting to recap the 2018 UMCMR online marketing initiatives. Explore the power of brand campaigns and the success of UH Go. Get insights on audience targeting, partnerships, and budget management.

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UMCMR Online Marketing Recap & UH Go Summary - July 2019 Meeting

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Presentation Transcript

  1. Web communicators meeting July 2019

  2. Agenda • Introductions • Announcements • Homepage banner availability • www.uh.edu/marcom/requests • Top Spot presents: • 2018 UMCMR Online Marketing recap Uh Go Summary – March 2019

  3. 2018 Online marketing summary • Brand/reputation Power of/to campaign • Introduction to UH • Identified audiences and markets • Collaborated with Enrollment Services to identify partnership opportunities • Targeted messages based on audience • Budget $30,000 • Campaign ran from May 21 – Dec 3, 2018 Uh Go Summary – March 2019

  4. Questions? Deana Kreitz – dlkreitz@uh.edu

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