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The Organized Communicators

This project analyzes internal and external communication at "Christmas in the Park," a community event featuring over 60 festive exhibits. The study involved data collection through interviews with board members and volunteers, examining the efficacy of communication flows and decision-making processes. Findings identified areas for improvement, including the need for organized meetings and enhanced public relations. Our action plan aims to foster better communication, support community engagement, and improve decision-making strategies within the organization.

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The Organized Communicators

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  1. The Organized Communicators An Analysis of Christmas in the Park By: Jessica May, Ronnie Hansen, Donna Kosanovich, Jacque Kuhny, Emily Mello

  2. Introduction • The purpose of our project: • Explore internal and external communication • Content analysis • We went through a process of gathering information, analyzing and interpreting data and developing an action plan that could improve the organizational communication. • We wanted to offer a meaningful service to a community organization.

  3. Description of Organization • The two-acre park is transformed into a holiday fantasy with over 60 musical and animated exhibits and glittering lights and the 60-foot Community Giving Tree. The Lima Train, melting snowman, caroling mice and elf woodcrafters. A 25-foot Christmas Tree, Santa's Den welcome park visitors. Guests enter a winter wonderland of lights, songs.

  4. Literature Review

  5. Chapter 6: Communication Networks • non profits communication flows differently from business org. • horizontal communication • serial distortion/ sharpening • horizontal communication can be taken for granted

  6. Chapter 7Culture & Climate - Climate can determine failure or success - Relaxed environment is favorable

  7. Descriptions of Research Methods Collecting data • By interviews • Board members and volunteers • Focal Area Questions

  8. Research Findings, Focal Areas with Action Plan

  9. Focal Area 1: Internal Communication • Findings: Frequency of meetings, satisfactions of meeting time, and improvements.   • Conclusions: Mutually satisfied with meeting time, room for improvement with efficiency.

  10. Internal Comm. Cont’d • Action Plan: 1.)  Outline and Organize 2.)  Have a secretary 3.)  Make adjustments, be open to new ideas 

  11. Internal Comm. Cont’d • Theory Y: 1.)  Workers seek responsibility 2.)  Workers are self-motivated 3.)  Workers are creative

  12. Focal Area 2:How Decisions Are Made? Findings & Theory Y - Theory Y states workers are self-motivated -Try to find as many volunteers as they can - Disagree? Lets vote on it! -Each president runs the board differently

  13. How decisions are made Cont’d Conclusions -Making decisions goes off experience - There is an executive board that makes final decisions if needed - They know what they are doing

  14. How decisions are made Cont’d Action Plan -End of every meeting ask if anyone is really unsatisfied with a certain decision that was made and talk about it. -That way each board member could feel they had a chance to speak their mind and contribute.

  15. Focal Area 3:External Communication Findings & Theory Y • Advertised to public • Press releases • Local colleges • Mainly word of mouth 30+ years, word of mouth is strongest  • External Communication is not a huge part of their strategic planning each year • Informing people they are not ran by City of SJ

  16. External Comm. Cont’d Conclusions  • “Of course the organization could use more public relations…it is like asking someone if they want more money in their account.” • Not the biggest need, if had more money may not go towards external communication

  17. External Comm. Cont’d Action plan • Established themselves in the community • Professional public relations would be a big boost for the company. • Change by charging • New attractions (rides) • Times are charging in our world and society-to stay up, you must change with the times- like it or not.

  18. Focal Area 4:Downward & Upward Communication Findings • Learned that communication flows horizontally • Technology still does not help with communication • Lack of autonomy kills workers

  19. Downward & Upward Cont’d • Systems Theory • Action Plan More meetings and designated person that controls flow of information

  20. Focal Area 5:Culture Findings • The organizational socialization is very active • The organization has a supportive organizational climate • The organization uses high performance goals to increase employee self worth and stratification

  21. Culture Cont’d Conclusions -Organizational identification is advanced at Christmas in the Park -The organization uses supportive communication

  22. Culture Cont’d Action Plan -Stronger leadership -Higher emphasis on goals

  23. Major Learnings • Communication can be situational • Set Goals => happier & more dedicated employees • Horizontal communication can be taken advantage of • Limited resources, people=no problem!

  24. References & Demographics Name: JoAnnCymanski Age: 64 Gender: Female Ethnicity: Caucasian Position: no position at the moment Years with Christmas in The Park: 32 years Name: Kim Christian Age: 52 Gender: Female Ethnicity: caucasian Position: Event Coordinator-Santa Booth Years with Christmas in The Park: 4 years Name: Vince Lima Age: 27 Gender: Male Ethnicity: Caucasian Position: Vice President Years with Christmas in the Park: 4th years on board, 10 years active Name: Julie Mello Age:55 Gender: Female Ethnicity: Caucasian Position: Board Member/ Santa booth coordinator Years with Christmas in the Park: 15+years Name: John Hersbauch Age: 64 Gender: Male Ethnicity: Caucasian Position: Board Member Years with Christmas in the Park: Since 1993 Name: Les Yeffa Age: 78 Gender: Male Position: Board Member

  25. Open Now! Go See it For Yourself!

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