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Effective Strategies for Securing Funding: Writing Winning Bids

Unlock the secrets to successful funding applications with expert insights from Tom Franklin of Franklin Consulting. This guide emphasizes the importance of thoroughly reading the Invitation to Tender (ITT), determining alignment with your strategic goals, and selecting the right partners. Discover actionable tips for crafting bids that resonate with funders, ensuring clarity, compliance with criteria, and timely submissions. Learn how to assess your project's viability and navigate potential funding challenges to enhance your chances of success.

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Effective Strategies for Securing Funding: Writing Winning Bids

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  1. Securing funding Tom Franklin Franklin Consulting Tom@franklin-consulting.co.uk

  2. Introduction • Writing better bids • Getting inside the funder’s mind

  3. Better bids make funded projects • Read the ITT • Read the ITT (again) • Really read the ITT!

  4. Do you really want to bid? • Are they asking for something you actually want to do? • Does it meet your strategic needs? • Do the timescales match yours? • Are the funding levels appropriate? • Would it be a relief if the bid is not funded? • Can you match the assessment criteria • Most bids are not funded

  5. Read the ITT AGAIN

  6. Partners • Do you need them • Management overhead • What do the bring? • Is it a real partnership? • Does the funder require partners • Essential (eg EU) • Desirable • Tolerated

  7. Writing the bid / tender (1) • Make the markers life easy • Obey any rules • Keep the ITT beside you • Answer their questions • What are the assessment criteria? • Use them as headings • Make sure that you meet them • Write clearly about each one

  8. Writing the bid / tender (2) • Read the ITT • Amend the response so that it matches it • Give it to someone else to mark using the criteria in the ITT • Revise the response • Submit it on time, in the requested format

  9. Understanding the funder • Different needs • Fame • Understanding the issues • Generic solutions • Failure may be a success (or not)

  10.  Its  your problem  • Timescales • Do they match • What happens when they don’t • Budget • Overspend • Budget cycles • Technology • Technology updating • Staff leave • After the end of the project

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