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From Principles to Practice Exploring Corporate Social responsibility in Pakistan

From Principles to Practice Exploring Corporate Social responsibility in Pakistan. Jas Ahmad Middlesex University Business School 22 May 2006. Findings of the research - 1. Western-style corporate social responsibility is clearly a nascent concept in Pakistan

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From Principles to Practice Exploring Corporate Social responsibility in Pakistan

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  1. From Principles to PracticeExploring Corporate Social responsibility in Pakistan Jas Ahmad Middlesex University Business School 22 May 2006

  2. Findings of the research - 1 • Western-style corporate social responsibility is clearly a nascent concept in Pakistan • The motivation for CSR, the types of CSR emphasised, and the relative importance of different CSR activities are influenced by cultural values and religious belief • There are external pressures driving the adoption of CSR values and practices in the country • There is evidence of financially substantial CSR activity in Pakistan both in the corporate sector and by high net worth businessmen

  3. Findings of the research - 2 • A considerable proportion of activity is directed towards socio-political causes such as health, education and social welfare • Social responsibility appears to be limited to concepts of corporate (and personal) philanthropy • Relatively little attention is being paid to responsibility towards other stakeholders, such as customers • Some industries are setting standards of ethical and socially responsible behaviour • Inconsistencies prevail and there are considerable gaps between best practice and common practice - including examples of socially irresponsible behaviour.

  4. Methodology • A mixed method approach • questionnaire-based semi-structured interviews • scanning of English language press and institutional reports • expert opinion • Questionnaire based on World Bank report on CSR reporting in developing countries (O’Rourke, 2004) • The semi-structured interviews conducted with chief executive officers or senior directors of 16 companies • The sample was non-random and network based • A cross-section of companies approached based on industry type, ownership, and size.

  5. Profile of Companies Surveyed Company size by number of employees Less than 250 25.0 251-1000 43.8 More than 1000 31.3 Ownership structure 100% publicly owned 50.0 Partly owned by individual/family 25.0 100% privately owned 25.0 Turnover in last financial year in USD Less than 10 million 25.0 11 million – 50 million 31.3 51 million – 100 million 25.0 More than 100 million 18.8 *All figures percentage of companies surveyed

  6. Factors upon which corporate social obligations depend

  7. Importance of a company’s social responsibility to different stakeholders Type of stakeholder Percentage* rating very important or important Employees 100 Customers 81 Shareholders 81 Local community 63 Suppliers 63 50 Business partners 38 Society at large 31 Other investors *Rounded to the nearest whole number

  8. Engagement in different types of CSR activities Type of activity Percentage* engaged in activity Making regular financial contributions 69 Making occasional financial contributions 94 Collecting donations from employees 75 Sponsoring events 88 Allowing employees to volunteer expertise 56 50 Providing free use of company facilities 75 Donating surplus office equipment *Rounded to the nearest whole number

  9. Business objectives CSR helps to achieve/will help to achieve Business objective Now Future Enhance company share price 31 25 Enhance company reputation 94 94 69 Increase sales 44 75 Attract and retain high calibre employees 69 63 Promote international business strategies 56 56 Promote domestic business strategies 38 31 19 Retain government support 81 75 Enhance corporate brand positioning 31 38 Help to withstand the impact of a corporate crisis *Rounded to the nearest whole number

  10. Importance of and written policies on different aspects of CSR Business objective Percentage rating very important or somewhat important Percentage with written policy Environmental protection 37.5 87.5 87.5 Employee welfare 100 75 Health and safety 93.8 25 Philanthropic and charitable activities 87.5 12.5 Investment in local community development 56.3 12.5 62.5 Environmental and social impact of operations 43.8 75 Ethical management of supply chain 56.3 25 Ethical and socially responsible marketing

  11. Main driver for company engagement in CSR

  12. Perceived barriers to CSR engagement

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