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AGES 2.0 Activating and Guiding the Engagement of Seniors through social media VS/2012/0346

AGES 2.0 Activating and Guiding the Engagement of Seniors through social media VS/2012/0346. Kickoff meeting Ancona 15/11/2012. 1. Context Call for Proposals for Social Experimentations (VP/2011/009). financial support to experiment policy changes and reforms small-scale testing

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AGES 2.0 Activating and Guiding the Engagement of Seniors through social media VS/2012/0346

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  1. AGES 2.0Activating and Guiding the Engagement of Seniors through social mediaVS/2012/0346 Kickoff meeting Ancona 15/11/2012 1

  2. ContextCall for Proposals for Social Experimentations (VP/2011/009) financial support to experiment policy changes and reforms small-scale testing contribution to develop and test socially innovative approaches to policy priorities in the context of the Europe 2020 Strategy and the Open Method of Coordination on social protection and social inclusion

  3. Scope Call for Proposals for Social Experimentations (VP/2011/009) design, management and methods to evaluate social experimentations strategies to scale-up social experimentations and to generalise its results into broader policy measures cooperation and networking activities.

  4. Expected Results Call for Proposals for Social Experimentations (VP/2011/009) improve the quality and effectiveness of social policies and facilitate their adaptation to new social needs and societal challenges opportunities for decision-makers to base their decisions on objective and rigorous results expand the knowledge-base on how policies work, support evidence-based and participative policy-making and intensify mutual learning

  5. Context of Ages 2.0 AGES 2.0 focuses on the first two dimensions, moving towards a more positive conceptualization of ageing as an asset European Innovation Partnership on Active and Healthy Ageing (launched in July 2011) Focus on three dimensions: Assisted Living, Social Inclusion, Ageing in the Workplace

  6. Rationale of Ages 2.0 Social factors play a key role in protecting health and well-being of older people. ICT allows the elderly to move from a situation of loneliness…

  7. Rationale of Ages 2.0 AGES 2.0 is aimed to determine how ICT can be used more successfully to foster social communication and social inclusion in elderly community and care residents. … to one that gives them greater opportunities for independence and social integration.

  8. Ages 2.0 Objectives • determine the degree of social engagement that Easy PC enables and determine the health and well-being outcomes associated with Easy PC use; • determine the possibility of incorporating Easy PC as a social communication package for elderly people at territorial levels through a strategic up-scaling; • disseminate the results of the study at local, national and EU levels Determine whether a novel social media intervention (Easy PC), enhances the health and well-being of elderly in receipt of care through fostering social engagement and interaction.

  9. Partnership Public Authorities Regional Health Agency (ARS) of Marche Region – coordinator Torbay Care Trust Care Providers Somerset Care Group Cooperativa Labirinto Research Centres Fondazione Giacomo Brodolini University of Exeter

  10. Methodology Quasi-experimental design Recruitment of 120 participants per country (240 in total) Primary and secondary outcome measures Training of care staff to support participants receiving Easy PC Delivery of the Easy PC randomized control study (11 months) Data analysis Up-scaling Strategy (Consortium Members + Stakeholders Groups + Wider Mainstreaming Audience) Evaluation

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