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The Socialisation of Marketing & Business Sean Singleton

The Socialisation of Marketing & Business Sean Singleton. Intro Facts Case Studies Trends What’s next Summary / Tips. Intro. Award Winning Agency. The Carlsberg Euro 2012 Challenge. Digital Evangelists. Sit on IAB UK Social Media Council & Future Trends Council.

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The Socialisation of Marketing & Business Sean Singleton

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  1. The Socialisation of Marketing & Business Sean Singleton

  2. Intro • Facts • Case Studies • Trends • What’s next • Summary / Tips

  3. Intro

  4. Award Winning Agency

  5. The Carlsberg Euro 2012 Challenge

  6. Digital Evangelists

  7. Sit on IAB UK Social Media Council& Future Trends Council

  8. Regular guest on football podcasts

  9. Personal Blog

  10. Facts

  11. Social Networks are the Most Popular Activity Online

  12. Social Networks are the Most Popular Activity Online 1 in 5 online minutes spent on SN, Up from 6% in 2007 EC Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011

  13. The Social Media Universe is expanding

  14. The Social Media Universe is Expanding 800 MM+ monthly active users 15MM+ users 800MM+ monthly users visit site 15MM+ users 232MM+ monthly active users 6MM+ users 230MM+ users 2MM+ users 135MM+ users 2MM+ users 115MM+ subscribers 2MM+ users 62MM+ users 1.5MM+ users 51MM+ users 500K+ users 20MM+ blogs 100K+ users More people on more social networks than ever before Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn EC

  15. Social Networks Now Reach 82% of the World’s Internet Population

  16. Social Networks Now Reach 82% of the World’s Internet Population That’s 1.2 billion people EC Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011

  17. Social Networking is growing in every single country

  18. Social Networking is Growing in Every Single Country Total time spent on all regions grew by 35%+ in 2011 EC Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011

  19. Google + is growing fastest than other social network

  20. Google+ is Growing Faster Than Other Social Networks Time to reach 50 million users (estimate) 67 million people have visited Google+ Source: Comscore Source: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn EC

  21. Trends

  22. 1. Everything, Everywhere

  23. Now people want everything, everywhere.

  24. 2. 2. Meaningful relationships

  25. 3. Social Commerce

  26. 4. Gamification

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