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Professional Development Lecture 5 Preparing and Presenting Posters

Professional Development Lecture 5 Preparing and Presenting Posters. Philip E. Bourne pbourne@ucsd.edu PLoS Comp. Biol. 3(5): e102 http://www.sicb.org/newsletters/fa97nl/sicb/poster.html. Professional Development Series. 1. My Bias. Have not personally made a poster for a long time

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Professional Development Lecture 5 Preparing and Presenting Posters

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  1. Professional DevelopmentLecture 5 Preparing and Presenting Posters Philip E. Bourne pbourne@ucsd.edu PLoS Comp. Biol. 3(5): e102 http://www.sicb.org/newsletters/fa97nl/sicb/poster.html Feb 6, 2009 Professional Development Series Professional Development Series 1

  2. My Bias • Have not personally made a poster for a long time • Encourage lab members to make posters and review their content – they need at least a poster to go to a conference • Encourage lab members to make “postercasts” • Post them on the walls after too Feb 6, 2009 Professional Development Series

  3. Experiences • Given posters that have not generated a great deal of interest • Done “Statement posters” as well as research posters • Done “booth duty” with Sun Microsystems Feb 6, 2009 Professional Development Series

  4. Over Arching Thoughts … Posters are a key element of scientific communication and dissemination Big names can be seen giving posters They are different than other forms of communication and require special consideration Snapshot of your current research For a graduate student they are a major facet of your ability to interact “Postercasts” make posters persistent (not always desirable) Feb 6, 2009 Professional Development Series 4

  5. Over Arching Thoughts • Should be a standalone experience if you are not there • If you are there engage people not intimidate them • Life long collaborations can start in front of a poster • Poster prizes count on your resume Feb 6, 2009 Professional Development Series

  6. Rule 1 – Define the Purpose • Report latest unpublished work (most frequent) • Report a summary of a body of work • Specifically find collaborators • Spend the appropriate time depending on the longevity of the poster • Figure it being on an institutional wall after the meeting Feb 6, 2009 Professional Development Series

  7. Rule 2 – Sell Your Work in 10 Seconds • You will likely be one of hundreds of posters – you need to fight for attention • Catch the attention of the person ambling by both with the written word and your elevator pitch • Consider casting your work in the form of addressing an important question which is prominent on your poster Feb 6, 2009 Professional Development Series

  8. Rule 3 – The Title is Important • It may be the only thing the attendee sees before visiting the poster session • A title is your equivalent of a newspaper headline – short sharp and compelling • Unlike a newspaper headline it should not oversell your work • Make it understandable to a broad audience Feb 6, 2009 Professional Development Series

  9. Rule 4 – Poster Acceptance Means Nothing • Poster acceptance usually says nothing about the scientific content – conferences need attendees – attendees can often only go if they are presenting – speaking slots are limited - enter posters • Follow up from a poster means everything – do good science and present it well Feb 6, 2009 Professional Development Series

  10. Rule 5 – Note Similarities to Giving Good Talks and Writing Good Papers • Know your audience – provide the appropriate scope (breadth) and depth • Follow the proven formula for research • State the hypothesis to be tested and why • Show the major result • What does that say about your hypothesis • Conclude with what is next Feb 6, 2009 Professional Development Series

  11. Rule 6 – Note the Differences to Research Papers • Message needs to be distilled but logical flow maintained • Posters (at least for now) allow you to be more speculative – they are not immutable • Use the poster as an attractant for other materials – supplementary information, reprints etc. Feb 6, 2009 Professional Development Series

  12. Rule 7 – Layout and Format are Important (more on this when we review posters) • Remember the phrase “eye catching” • There is no need to cover every inch – guide the eye to the most relevant points • Unlike a research article a poster is not a sequential medium – guide the viewer through the logical sequence with numbers arrows, colored boxes etc. • Look at other posters to get ideas not on content but layout • Never use less than a 24-point font • Make sure the main points are at eye-level Feb 6, 2009 Professional Development Series

  13. Rule 8 – Content Must Be Concise • Every aspect of the poster must convey the main message • Be clear concise and brief • Use pictorials as much as possible • Highlight the main points of those pictorials – e.g. bold emphasis, color coding in tables and figures • The abstract should say more than a paper abstract – it may go into an abstract book Feb 6, 2009 Professional Development Series

  14. Rule 9 – Posters Should Reflect Your Personality • Unlike a paper a poster does not have to be dry and impersonal • Include a photo so you can be spotted even when you are not at the poster • Have the photo of you doing a hobby etc. – it starts the conversation also collaborations start often for non-scientific reasons • A viewer will likely remember more about you that your poster Feb 6, 2009 Professional Development Series

  15. Rule 10 – The Impact of a Poster Happens Both During and After the Poster Session … • Work the crowd by being engaging, but not too engaging – one engaged viewer will attract others • Work all the audience at once – maintain eye contact with everyone • Make it easy for attendees to contact you after • For mature posters – have the poster on-line and accessible via a URL Feb 6, 2009 Professional Development Series

  16. Rule 10 – The Impact of a Poster Happens Both During and After the Poster Session • Leave the attendee space and time • Have a sign-up sheet attached to your poster Feb 6, 2009 Professional Development Series

  17. Additional Thoughts • What is right and wrong with the following posters? Feb 6, 2009 Professional Development Series

  18. Closing Thoughts on What NOT to Do.. • Just assume yours is the best poster • Ignore the instructions on poster size etc. • Assume content is all that is important • How you mount the poster does not matter • Do not use dark backgrounds • Do not stimulate the reader’s senses with many random colors Feb 6, 2009 Professional Development Series

  19. Closing Thoughts on What NOT to Do • Require the reader stand for ½ hr 1cm from your poster • Have long titles in small font • Have the authors names and institution be the dominant visual • Invite collaboration through physical proximity • Require rigorous physical exercise to follow the logic of the poster Feb 6, 2009 Professional Development Series

  20. Postercasts Volunteers for next week? Feb 6, 2009 Professional Development Series

  21. Discussion/Questions? Feb 6, 2009 Professional Development Series 21

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