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Wisconsin's Global Initiatives: Export Readiness and Market Development

Wisconsin's Economic Development Consultants discuss resources and strategies for achieving export success, evaluating export readiness, finding markets and customers, and obtaining export funding. Learn about market research, trade missions, export documentation, and more.

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Wisconsin's Global Initiatives: Export Readiness and Market Development

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  1. Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao Economic Development Consultants Wisconsin Dept. of Agriculture, Trade & Consumer Protection

  2. Discussion Topics Resources Available for: • Exporter Education – becoming export ready • Market Entry – building export sales • Market Development – achieving export success

  3. What do we export? • Retail Food • Food Service • Food Ingredients • Feed / Feed ingredients • Fruit Products incl. cranberries • Snack items/ Convenience / Ready-to-eat • Nutrition bars, chips, sauces, dressings, cheese, • Lumber and wood products • Agricultural equipment • Livestock / Livestock genetics • Beverages • Meat

  4. Evaluating export readiness • Selling domestically • Production capacity • Inquiries from foreign buyers • Financial resources • Product and packaging modification • Shipping internationally • Pricing for export/payment • Investment (time/labor)

  5. Our ApproachFinding Markets & Customers • Perform statistical research to determine top importing countries for your product • Define potential customers • Recognize main competitors • Determine restrictions and regulations on product

  6. General & Industry Market Data • www.export.gov - US Dept. of Commerce Country Commercial guides • www.usda.fas.gov- Foreign Agricultural Service Exporter Guides; FAIRS Report (Food and Agricultural Import Regulations); Sector Reports (Retail Food / Food Processing/Ingredient / Hotel, Restaurant, Institutional Food Service) • Industry Associations US Dairy Export Council, Cranberry Marketing Institute, Organic Trade Association, Food Export Association of the Midwest • Wisconsin International Trade Associations

  7. Food Export Association of the Midwest • Top Product/Market Evaluation: free for registered companies • Market Builder – Primary, customized research; 23 foreign markets • Market overview, targeted list of buyers/ importers • Exporter Education - webinars • www.foodexport.org

  8. Achieving Export Sales

  9. Export Documentation & Certificates • US government requirement • Foreign government requirement • Factors to consider: • Country of origin and destination • Mode of transportation — truck, rail, ocean, air, pipeline • Commodity — agriculture, livestock, safety/security, end-use, software • Size (value, volume, weight, dimensions) • Parties to the transaction (shipper, consignee, agents, brokers, banks)

  10. Market Development • Buyers’ Missions • Trade Missions/Gold Key Service • Food Show PLUS • Trade Shows/Events

  11. Export Funding • Branded Program (Food Export Association of the Midwest) • Global Business Development Program (Wisconsin Economic Development Corp.)

  12. Branded Program • Provided by Food Export • Reimburse 50% for intl. marketing and promotional activities from $2,500 up to $300,000 a year • U.S. food & agricultural products only • minimum 50% US agricultural origin • Last year Wisconsin companies reimbursed over $1 million

  13. Other Resources • Industry Associations • WMEP- Wisconsin Manufacturers Extension Partnership • WMC- Wisconsin Manufacturers & Commerce • MMAC- Metropolitan Milwaukee Association of Commerce • Water Council • International Trade Associations • MITA- Madison International Trade Association • Northern Wisconsin International Trade Association • Milwaukee World Trade Association • Northeast Wisconsin International Business Development Program • Stateline World Trade Association • Freight Forwarders • Law Firms- Intellectual Property, Immigration, Tax • Accounting and Financial Advisors • International Trade Development Consultants • Banks with International Services

  14. Contact us • DATCP • Phone: 1-800-462-5237 • Email: international@wisconsin.gov • Website: http://datcp.wi.gov

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