90 likes | 119 Vues
Explore the controversy through visually appealing arguments, engaging basic emotions, and the placement of words and images.
E N D
Visual Advertising David Bechtold, Cat Ross, Sofia Medina, Chelsea Gisler, Joel Lucas
Goals of Visuals • Tell a simple story, don’t just convey info. • Appeal to Basic Emotions • Stay with easily understood arguments • Show don’t tell • Relate to the senses • According to The American Research Group
Things to Think About • Setting • Color contrasts • World Placement • does the visual lead the reader to the words or do the words lead the reader to the visual • Attitudes and Emotions of Subjects
Example: Wolves in Idaho Do we want them or not?
Pro Wolf Visual AdvertisingFrom : Defenders of Wildlife webpage