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Business Operations Research

Business Operations Research. Advanced Marketing Class Fall 2013. What is a Brand?. Not just a Logo or Symbol , but the EFFORTS a company uses to be known in the Market!. brand ( brnd ) n . a. A trademark or distinctive name identifying a product or a manufacturer.

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Business Operations Research

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  1. Business Operations Research Advanced Marketing Class Fall 2013

  2. What is a Brand? Not just a Logo or Symbol, but the EFFORTS a company uses to be known in the Market! brand (brnd) n. a. A trademark or distinctive name identifying a product or a manufacturer. b. A product line so identified: a popular brand of soap.

  3. Logos & Symbols – Their Brands • DECA • Companies • Kinko’s/FedEx – FedEx Office • McDonald’s • KFC • Apple • Walmart • PostNet

  4. Local Companies • How do you know them? • How do you recognize them? • What is their BRAND?

  5. How can they Enhance or Up-Datetheir BRAND/Organization? • To ADD VALUE to the Brand/Organization • To gain more • MARKET SHARE • CUSTOMERS • PROFIT

  6. The “HOW” answer requires RESEARCH

  7. Business Operations Research • Step 1 – Understand Direction • What is the PROBLEM? • How will you RESEARCH • Interview – Survey – Focus Group • Complete the RESEARCH • What did you FIND? • What is your PLAN to IMPROVE? • Steps – Timeline – Budget

  8. Business Operations Research • Step 2 – Select an Actual LOCAL Business Operation • You have to be able to contact & talk with the Business Owner Make contact to set up Appointment to discuss project & interview. Phone Script & Letter of Request.

  9. Business Operations Research • Step 3 – Design a Research Study • Interviews • Surveys • Focus Groups • Observations

  10. Business Operations Research • Step 4 – Conduct a Research Study • Conduct face to face interview & discovery with the business owner • Conduct employee surveys • Conduct customer surveys • Conduct focus groups • Conduct observations

  11. Business Operations Research • Step 5 – Analyze the results of the Research Study • What did you find/discover about the business’s current Branding Efforts from each of the different research tools you used in your study?

  12. Business Operations Research • Step 6 – Prepare a DETAILED PLAN to ENHANCE OR REBRAND the business/organization with the GOAL of ADDING VALUE • This is the Written Plan for the Project • Review the packet passed out • Keep notes on everything you do

  13. Business Operations Research • Step 7 – PREPARE A PROPOSED BUDGET • This is part of the Written Plan.

  14. Business Operations Research • Step 8 – PRESENT YOUR PLAN! • This is the presentation of your Written Plan

  15. Business Operations Research SUCCESS will be yours! Just follow the Format Guidelines as you prepare your paper. Also, review the Written Event Evaluation and Oral Presentation Evaluation Forms to be sure you have completed all necessary parts for a high score. Your mission is to EXCEED EXPECTATIONS!

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