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Falls overview – ACC’s programmes

This presentation by Vicky Upton, Injury Prevention Programme Manager at ACC, outlines the comprehensive strategies aimed at preventing falls among various age groups, specifically focusing on working age adults (25-64 years). It highlights the significant economic impact of falls, with costs exceeding $1.84 billion in 2010, and underscores that falls are the leading cause of injury-related hospitalizations. By employing a program structured around education, environment, engineering, enforcement, and economic incentives, ACC is targeting a 10% reduction in falls over ten years. The presentation also seeks collaboration for Safety Week 2012 to raise awareness and motivate behavior change.

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Falls overview – ACC’s programmes

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  1. Falls overview – ACC’s programmes Vicky Upton, Injury Prevention, Programme Manager, ACC Presentation 1 to National Falls Programme Expert Advisory Group meeting 13 July 2012, HQSC

  2. This presentation • Provide overview of ACC’s programmes to prevent falls • Focus on working age falls • We’d like your help with Safety Week 2012

  3. What’s the problem? • Estimated social and economic cost of falls in 2010 was $1.84 billion • Falls are the leading cause of injury-related hospitalisations each year • Many people believe it’s only older people and children who fall • Active working age adults also fall so we have a programme focusing on them as well as older adults and children

  4. ACC’s falls programmes • Older adults (65+ years) - Vitamin D – residential care & community - Exercise programmes • Children (0-19 years) - Focus on unintentional falls - Working through key stakeholders on prevention programmes • Working age adults (25-64 years) - Idea Nation

  5. Working age falls • WAP (25-64 year olds) account for 40% of home falls claims but 60% of the cost • Over 100,000 home falls - $164m per year • 10,000 people per year receive weekly comp • 3,000 require more than three months off • Less than 10% of claims account for half the cost

  6. What is our approach? • WAP falls is a long-term programme with a gutsy goal – 10% reduction in falls over ten years • The programme plan is structured around the four Es framework • Unregulated environment – limited opportunities for enforcement levers • Few evidence-based interventions therefore we are using Idea Nation to find solutions • Motivate behaviour change through social marketing

  7. WAP falls framework EDUCATION ENVIRONMENT& ENGINEERING ENFORCEMENT ECONOMIC Social marketing Safety Week Specific channels, e.g. real estate agents & DIY retailers Community trials Work with govt on engineering/ housing changes Review existing interventions Influence legislation & policy Review products & quality standards Encourage industry self-regulation Explore economic incentives Safety Week Idea Nation ideas

  8. Timed to coincide with the Safety 2012 World Conference Safety Week is a concentrated event where we engage with key stakeholders and employers Focus on working age falls and taking action We’d like your help with Safety Week 2012 Safety Week 1-7 October 2012

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