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Wella Online Campaign Post-Campaign Report November 2011

Wella Online Campaign Post-Campaign Report November 2011. Introduction : WELLA PRO SERIES ONLINE CAMPAIGN. Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct 2011. Prize offering: Win one of 15 x R500 Clicks Gift vouchers Exposure on www.clicks.co.za :

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Wella Online Campaign Post-Campaign Report November 2011

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  1. Wella Online CampaignPost-Campaign Report November 2011

  2. Introduction : WELLA PRO SERIES ONLINE CAMPAIGN • Duration: 28 days on the clicks.co.za website from 03 Oct until 31 Oct 2011. • Prize offering: Win one of 15 x R500 Clicks Gift vouchers • Exposure on www.clicks.co.za: • Home Page Banner (700 x 150) & Rest of Site (700 x 150) • Home Page Banner  (224 x 170) & Rest of Site (224 x 170) • Banners placed on homepage & rest of site total of 21 pages. • Further Exposure: • e-newsletter distributed on 3 Oct to 825928 ClubCard members • Mechanics: • Banner carried a win button that clicked through to the competition page on the Clicks website • By answering a question and supplying their CC number members would be eligible to win a prize

  3. Creative: WELLA PRO SERIES ONLINE CAMPAIGN Web Banner on competition page Web Banner: 224x170 Web Banner: 700X150

  4. Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN • Website/ Competition entries: • Total entries: 13 136 (includes multiple entries) • 3129 unique entries (excluding 6 incorrect entries) • Website page impressions: • 151 788 impressions served throughout entire Clicks website over a 28 day period • NOTE: 90 000 page impressions were billed. Clicks provided a further 61788 page impressions as added value (worth R18 359)

  5. Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN Website: • The Wella campaign received a Click through rate (CTR) of 1.11%, receiving up to 262 clicks in one day, this compares very favourably with the Clicks average CTR of 0.84% CTR & page impression summary per banner:

  6. Campaign summary: WELLA PRO SERIES ONLINE CAMPAIGN E-newsletter: • Distributed to 825928 Clicks ClubCard members • 2938, CTR to competition page on Clicks website representing 6.47% of the total click through’s on the newsletter • 4thhighest CTRfor the October E-newsletter

  7. Thank you Belinda Walsh Belinda@kbdirect.co.za 021 7971628

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