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Stephanie Y. Evans, Ph.D. University of Florida ProfessorEvans

Balancing Academic Substance with Polished Presentation, or “ The Finer Points of Shameless Self-Promotion”. Stephanie Y. Evans, Ph.D. University of Florida www.ProfessorEvans.com. Abstract.

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Stephanie Y. Evans, Ph.D. University of Florida ProfessorEvans

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  1. Balancing Academic Substance with Polished Presentation, or“The Finer Points of Shameless Self-Promotion” Stephanie Y. Evans, Ph.D. University of Florida www.ProfessorEvans.com

  2. Abstract • This workshop will focus on the administrative side of publicizing your work. The Web is an outstanding resource for going global with your message and in this workshop we will explore the power--and perils--of self-promotion via the Internet. • Some attention will be paid to "managing" your message, but emphasis will be placed on the imperative to let your substance guide your presentation…and not allow your presentation guide your substance. Visibility without meaningful content is a recipe for disaster; meaningful content without visibility is a recipe for extinction. Here, we will explore how to harmonize scholarship, pride, humility, and effective communication.

  3. Content • My Research, My Message • Quality of Life & Training Scholars • Human / Civil “Right to Grow”; Investigate, Interpret, Inspire • Black Women in the Ivory Tower (slideshow): • Intellectual democracy • Look critically at the past • Guide us to a future of equitable and excellent higher education • “In an effort to ‘lift as I climb’ -- 100 links on website” • Your Research, Your Message • Be clear about your message & Identify your values • Use historic scholars to guide your research (ex: HACKing) • Justify every step of your research & write from the sources

  4. www.ProfessorEvans.com ENJOY!

  5. Structure • The Power and Perils of the Web www.ProfessorEvans.com • The Good News: Everyone can see you • Minimum: Put your vita online • Speaking to multiple audiences (bookmarks) • Institutional vs. Go Daddy hosting • Looking at you looking at me (Traffic Facts) • The Bad News: Everyone can see you • DO NOT stretch, lie, exaggerate, fluff, or bluff • Not everything is for everybody

  6. Totals (April-August 2007) Unique 3,725; Visitors 4,625

  7. Visitors: Countries

  8. Meaning:How to Connect Content with Structure • Manage time between content and structure (set up is hardest) • Exposure is a means, not an end • Envision multiple audiences (ex: slideshow, bookmarks) • Harmony = balance: scholarship, pride, humility, and effective communication

  9. Q & A / Discussion • drevans@ufl.edu • www.ProfessorEvans.com • Black Women in the Ivory Tower, 1850-1954: An Intellectual History

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