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Developing a Communications Plan for KEEPS Energy Management Toolkit

This guide provides a framework for educators and facilitators participating in the KEEPS Energy Efficiency Program for Schools. It emphasizes the importance of creating a robust communications plan to optimize energy management efforts. The kit includes preparation instructions, activities for engagement, and materials for effective implementation. With detailed timelines and audience considerations, the plan empowers stakeholders like energy teams and district managers to communicate effectively. Emphasizing collaboration, this toolkit aims to enhance performance and recognition of achievements in energy efficiency initiatives.

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Developing a Communications Plan for KEEPS Energy Management Toolkit

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  1. Step 1 • Make the Commitment • Toolkit 1c • Develop a Communications Plan • Facilitator Orientation Kentucky Energy Efficiency Program for Schools KEEPS Energy Management Toolkit

  2. 7-Step Energy Management Process Make the Commitment Assess Performance and Opportunities Set Performance Goals Create an Action Plan Implement the Action Plan Evaluate Progress Recognize Achievements

  3. KEEPS Energy Management Toolkit Toolkit 1c Develop a Communications Plan Facilitator Orientation

  4. Communications Plan Overview Importance Components Get the Message Out

  5. Communications Plan Useful Terms Energy Management Program – system for effectively optimizing energy use to minimize costs and improve performance Stakeholder – person, group, organization or system that affects or can be affected by an organization’s actions Message – communication transmitted by words, signals or other means from one person, station or group to another Timeline – schedule of activities or events

  6. Communications Plan Prep and Instructions Audience • Energy Team, District Energy Manager, Other District Stakeholders Set-up • Review supplemental materials Time • Prep: 30 to 60 minutes • Presentation & Exercise: 60 to 90 minutes

  7. Communications PlanToolkit Materials Energy Team Communications Plan Worksheet Communications Plan: Activities Sheet Brainwriting Worksheets (Message and Activities) Sample Fact Sheet Pen or pencil for each participant Handouts of presentation (optional)

  8. Communications PlanToolkit Materials (cont.) Facilitator Instructions for Brainstorming Facilitator Instructions for Brainwriting Whiteboard or easel pad and markers Post-it notepads Computer and projector for presentation

  9. Resources Available for download from the KEEPS Toolkit Library • www.kppc.org/KEEPS

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