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Trends. Good & Bad. A Very Bad "Trend". Ferrari Just 349 Enzos were made between '02 and '03. All 349 were pre-sold to favored customers. This is not a trend. It's raw statistics for ONE product from ONE company ! Need change over time!. Another bad trend.
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Trends Good & Bad
A Very Bad "Trend" • Ferrari • Just 349 Enzos were made between '02 and '03. All 349 were pre-sold to favored customers. This is not a trend. It's raw statistics forONE product fromONEcompany! Need change over time!
Another bad trend • According to a study done by the Freedonia group, the demand for reinforced plastics, which would be used in the creation of our helmets is toincreaseannually by 3%, and be at 4.2 billion pounds in the year 2005 • This is a PREDICTION, not a fact! • And MUCH too wordy
A valid trend, but too wordy • From 1998 – 2001 the number of firms in the bathtub manufacturing industry increased from 89-93 • DOES get the message across, but see this version: • # bathtub makers 1998-2001, up89-93
What's our point? • Boil it down! • Forget SENTENCES • That is: SIMPLIFY IT!(Remember KISS!)