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Emerging m-commerce in tier 2 & 3 cities

Emerging m-commerce in tier 2 & 3 cities. Xiaobin Liu 2014 April. Smartphone Penetration in lower tier is also high. The penetration of smartphone is high not only in developed regions, but also in tier 3 and tier 4 cities. Smartphone Penetration by City Tier (%).

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Emerging m-commerce in tier 2 & 3 cities

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  1. Emerging m-commerce in tier 2 & 3 cities Xiaobin Liu 2014 April

  2. Smartphone Penetration in lower tier is also high The penetration of smartphone is high not only in developed regions, but also in tier 3 and tier 4 cities. Smartphone Penetration by City Tier (%) Data Sources: several researches on mobile users in China in Q4 2013, 2000 samples Interview Methodology: CATI (computer aid telephone interview)

  3. Since smartphone is now affordable to blue collars Smartphone Penetration by Group of People (%) Data Sources: several researches on mobile users in China in Q4 2013, 2000 samples Interview Methodology: CATI (computer aid telephone interview)

  4. Android contributes more for smartphone penetration in tier 2 & 3 OS Share (%) Data Sources: several researches on mobile users in China in Q4 2013, 2000 samples Interview Methodology: CATI (computer aid telephone interview)

  5. Penetration of smart TV in tier 2 & 3 is on par with tier 1 Penetration of Household Electronics Tier 1 Tier 2 Tier 3 Tier 4 Data Sources: Nielsen’s CCI Research in Q1 2014, 3580 samples Interview Methodology: CATI (computer aid telephone interview)

  6. App usage in tier 2 & 3 is relatively lower than tier 1, but the gap is not big Mobile APP Usage Tier 1 Tier 2 Tier 3 Tier 4 Data Sources: several researches on mobile users in China in Q4 2013, 2000 samples Interview Methodology: CATI (computer aid telephone interview)

  7. Though the penetration is slow, mobile shopping and payment are having fastest growth Penetration and Growth Landscape - Mobile APP Hi • Online game • KIK • Mobile shopping • Mobile payment • Video • Search engine Growth Rate • IM • Microblog • Surfing & Reading news • E-books Lo Lo Penetration Hi Data Sources: several researches on mobile users in China in Q4 2013, 2000 samples Interview Methodology: CATI (computer aid telephone interview)

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