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“Nature is always true and never trivial” Hans Strand, Photographer

“Nature is always true and never trivial” Hans Strand, Photographer. Panoramic Maps Evaluating the Usability and Effectiveness. Tourism Important Economical Factor. Switzerland 35,6 million overnight stays / year New Zealand hosts ca. 2 millions tourists / year.

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“Nature is always true and never trivial” Hans Strand, Photographer

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  1. “Nature is always true and never trivial”Hans Strand, Photographer

  2. Panoramic Maps Evaluating the Usability and Effectiveness

  3. TourismImportantEconomicalFactor Switzerland35,6 millionovernightstays/year New Zealandhosts ca. 2 millionstourists/year Sources: World Trade Organization, www.wto.org, June 2012Statistical New ZealandTourismSatellite Account, www.stats.govt.nz, June 2012

  4. Ski Resorts byContinents Worldwide 4649 Resorts (At Least oneSki Lift, Out- orIndoor) Europe2962 Asia800 North America770 (428*) Australia & Ozeania 55 South America49 Africa 12 Sources: www.skiresort.info, June 2012. *Alex Tait, 2006.

  5. Ski Resorts by Countries Comparingsomeselected «Ski Nations» USA 496 Ski Resorts Austria 386 Canada273 Italy 270 Switzerland 254 (187*) France 251New Zealand 25 Australia 15 Sources: www.skiresort.info, June 2012. *Schweiz Tourismus, 2012.

  6. Ski Resorts – PanoramicMaps Trails maps for ski areas are iconic images of the nature of the sport of skiing and its relation to the terrain on which ski resorts are built (Tait, 2006). Sources: www.skiresort.info, June 2012. *Alex Tait, 2006. **Schweiz Tourismus, 2012-

  7. Self-Administered Survey

  8. Goals • The key objective of this survey is to investigate, how panoramic maps are perceived and used by various user groups. • The results may assist panorama artists to adapt or improve representations of panoramic maps and their production techniques in the future.

  9. Recruitation • 356 persons asked per email, attached query form • Members of the Mountain Cartography Commission • Members ofthe Swiss Society ofCartography • Cartographers, MapEnthusiasts, Graphics Designer,… • CartographyStudentsfrom Germany • Personsunrelatedtomaps

  10. User Profiles Attendees: 100 persons, 50 males, 50 females

  11. Attendees Experts, Non-Experts

  12. Perception – Map Reading Red-Green Confusion

  13. Visual Perception Red-Green Confusion

  14. Red-Green Confusion Female Male 22% 6% Survey, 2012 8% 0.4% Worldwide

  15. SpatialPerception Coloursvs Grayscale

  16. SpatialPerception Influenced by Grayscale Not influenced 51% 49% 63% 37% Experts 37% 56% Non-Experts

  17. Map Reading Panoramic Map vs Topographic Map

  18. Map Reading Piz Mundain Piz Sezner (correct) 79% 21% 89% 11% Experts 73% 27% Non-Experts

  19. Computer-GeneratedPanoramicMaps Technical Aspects

  20. Computer-GeneratedPanoramicMaps Traditional Handmade vs Computer-Generated

  21. Computer-GeneratedPanoramicMaps Computer-Generated Traditional Handmade 43% 57% 53% 47% Experts 37% 63% Non-Experts

  22. Computer-GeneratedPanoramicMaps Traditional Handmade vs Computer-Generated

  23. Software Products / Web Applications Do you know any? No Yes 32% 68% 50% 50% Experts 21% 79% Non-Experts

  24. Software Products / Web Applications If yes, please list them

  25. Sub-Groups Prefer panoramic map instead of topographic map: Female Male 64% 78% Left-Handed Right-Handed 67% 82%

  26. www.thisisdairyfarming.com MOO-VING QR Codes

  27. QR Codes

  28. Phillips Building (Google Maps) TuS Germania Schnelsen

  29. Thankyou!

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