Brand Es-Sense and Vision for Farnham CAD Centre • An initiative to develop Brand Identity for Farnham CAD Centre using the 3-S practice: • Sense • Symbol • Story
Story and Archetype • Archetype if belonging • Trademark • Our Brand Core values
Sensory branding • Marketing • Appealing to Senses
Vision dominates over other senses • Icon • Typeface • Perception • Logo
Symbol • Promotion • Advertising & Packaging • Print Media -- --- Printed Editorials • Magazine • Brochure
Story • Communication • Public Relations & Publicity • Launch Event
Ambassador Branding • CAD Centre identifies itself as a Service Brand • Interaction of clients with employees • Attendants
Service and Product Lifecycle Impact Tool for Farnham CAD Centre • To convey the message of CAD's initiatives with regard to use of our Service and our ethos regarding our manufacture and disposal process. • A proposed initiative to address these issues through branding within the interior of CAD Centre is Typographic engagement with our clients. • A proposed initiative to address branding of exterior of CAD Centre is a large scale Identity Icon of CAD Centre on top of an Information Booth at the Promenade of the premise. • This booth will also serve as a help desk and to welcome prospective clients.
Characteristic of Farnham CAD Centre's Business Model • Sales • Engagement • Entertainment
Human Resources and Branding for Farnham CAD Centre Talent Management • CAD Centre "Employee of the Month" • CAD Centre's "Give and Take" Exchange plan Incentives • Prizes, games
Glorification of Farnham CAD Centre's Practice • Efforts made by CAD Centre to promote CAD's Sustainable Design • An initiative to reinforce through marketing regarding the following: Fair-trade products • To bring to our clients vision that they are making an ethical purchase. • CAD cafe - Fair-trade Coffee and tea service. CAD Crafts Shop - Fair- trade Handicrafts. • Textiles - Production from Fair trade cotton
CAD Centre supports organic products Grassroots innovation for sustainable development • CAD Centre as Eco- innovative • Initiative to use renewable sources of energy. • Sale of Beespoke products within premise to reduce wastage.