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Discover innovative marketing techniques designed to enhance customer interactions and boost loyalty. From rewarding every customer to utilizing the internet effectively, this guide offers practical tips on making business alliances, creating urgency, and leveraging full-color materials. Learn the importance of maintaining a positive attitude, saying 'no' when necessary, and following up diligently. With creative ideas like gift cards, e-newsletters, and unique giveaways, you'll be equipped to leave a lasting impression and cultivate a loyal customer base.
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The Marketing Ringmaster • Reward Every Customer • Greet & Smile • Push The Envelope • Create A Database • Use The Internet • Send A Postcard • Give Free Stuff µ Crack the Whip!!
The Marketing Ringmaster • Use Gift Cards • Develop An E-Newsletter • Bring In The D.J.s • Use Vacant Storefronts • Learn To Say ‘No’ • Never Pre-Judge • Try A Flag Ad µ Crack the Whip!!
The Marketing Ringmaster • Make Business Alliances • Use Full Colour • The Headline Hustle • Follow-up Foibles • Less ‘You’ Is More • Complimentary Coffee • Create Urgency µ Crack the Whip!!
The Marketing Ringmaster • Incentives for Company Install • Prize/Trip Giveaways • On-Hold Testimonials • Add Picture to Brochure/Card • Include a 3-D Object in Mail • Don’t Give Up • Thank the Complainers µ Crack the Whip!!
The Marketing Ringmaster • Leave a great final impression • If you say ‘sorry’ – MEAN IT! • Make a Press Kit • Choose Fonts Carefully • Heed the Marketing Trifecta • Calculate the Lifetime Value • The power of ‘X’ [chromosome] µ Crack the Whip!!