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The Consolidation of RH Phillips-Hogue Brands in Maryland

OBJECTIVE. The Consolidation of RH Phillips-Hogue Brands in Maryland. 1. BACCHUS CULTURE. 12 full-time salespeople in Maryland Employed for an average of 6 years No turnover for over 5 years. Almost no turnover among office & support staff

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The Consolidation of RH Phillips-Hogue Brands in Maryland

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  1. OBJECTIVE The Consolidation of RH Phillips-Hogue Brands in Maryland 1

  2. BACCHUS CULTURE • 12 full-time salespeople in Maryland • Employed for an average of 6 years • No turnover for over 5 years • Almost no turnover among office & support staff • Customer service employed for an average of 5 years • Our strength is our people! 2

  3. FACTS Bacchus currently services 90+% of the accounts offering RH Phillips products in MD * Information based on comparative sales reports for Reliable Churchill & Bacchus in Maryland 3

  4. FACTS (2) Bacchus has Hogue placements in over 100 accounts not currently offering RH Phillips products * Information based on comparative sales reports for Reliable Churchill & Bacchus in Maryland 4

  5. Bacchus has superior on-premise support. 5

  6. FACTS (3) RH Phillips fills a very specific need in the Bacchus Portfolio - with limited competition Example: Competition for Toasted Head Chardonnay Bacchus Reliable Churchill 6

  7. BACCHUS BENEFITS Coordinated sales efforts, distribution, marketing and support Unified message to customers resulting in stronger brand presence In Maryland & DC 7

  8. BACCHUS BENEFITS (2) Before RH Phillip-Hogue Consolidation 8

  9. BACCHUS BENEFITS (3) RH Phillips-Hogue would become Bacchus’#1Domestic Supplier After RH Phillip-Hogue Consolidation 9

  10. BACCHUS BENEFITS (4) RH Phillips-Hogue would become Bacchus’ #4 Supplier over-all giving the combined Brand priority in Bacchus’ top accounts After RH Phillip-Hogue Consolidation 10

  11. BACCHUS BENEFITS (5) Over 90% coverage in existing RH Phillips accounts Commitment to service RH Phillips customers not currently serviced by Bacchus Moving from one part of the Charmer family to another ensures immediate impact and minimal ramp up 11

  12. BACCHUS BENEFITS (6) Immediate access to increased on-premise placements X% of Hogue sales are to major on-premise accounts 12

  13. BACCHUS BENEFITS (7) Dynamic on-line POS Custom large scale displays B2B eCommerce solution available to customers and sales force within 6 mos. 13

  14. BACCHUS IS THE RIGHT CHOICE IN MARYLAND • RESULTS: A proven track record with new & established brands • PEOPLE: Loyal, motivated, successful salespeople who know the Maryland market • REACH: Dominant presence in major on-premise & off-premise accounts • RESOURCES: Latest technology and marketing support available to our customers & sales force 24 hours a day • HISTORY: Seventeen years in the market with substantial growth annually • COMMITMENT: RH-Phillips-Hogue will immediately become our #1 domestic supplier - #3 overall • SMOOTH TRANSITION: Similar market numbers and increased on-premise exposure ensures immediate impact and minimal ramp up 14

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